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Marketing resume example

Marketing Manager resume example

A marketing manager resume measured in pipeline and revenue rather than campaigns run, with channels and budgets made explicit.

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The example resume

Laura Schmidt

Marketing Manager, B2B

B2B marketing manager with eight years in SaaS. Built the demand generation programme that grew marketing-sourced pipeline from €2m to €9m a year, with a team of five and a €1.2m budget.

Experience

Marketing Manager, Cloudbase GmbH 2020–now

Database tools for developers, 3,000 customers.

  • Grew marketing-sourced pipeline from €2m to €9m a year across paid search, content and events.
  • Rebuilt the website's conversion paths; demo requests up 60%.
  • Manage a team of five and a €1.2m annual budget.

Content Marketing Lead, Talentio 2017–2020

Recruiting software.

  • Started the company blog and newsletter; 40,000 subscribers in three years.
  • Ran the webinar programme that generated a quarter of all leads.

Education

BA, Communication Studies, Humboldt-Universität zu Berlin 2016

Skills

  • Channels: Paid search, SEO, Content, Events, Email
  • Tools: HubSpot, Google Analytics, Salesforce
  • Leadership: Budgeting, Team management, Agency management