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Marketing resume example

Digital Marketing Specialist resume example

A digital marketing resume that shows channels run, money spent well, and the leads or sales it bought.

The example resume

Mei Lin

Digital Marketing Specialist

Digital marketing specialist with five years running search, social and email campaigns for e-commerce and education. I spend budgets as if they were mine.

Experience

Digital Marketing Specialist, LearnHub Asia 2021–now

Online courses, 400,000 students.

  • Run Google and Meta campaigns with a S$1.5m yearly budget; cost per enrolment fell 35%.
  • Rebuilt email journeys; email now brings 18% of enrolments, up from 7%.
  • Set up GA4 and server-side tracking for the whole site.

Marketing Executive, Kedai Online 2019–2021

Online homewares store.

  • Ran search ads and the weekly newsletter for 120,000 subscribers.
  • Raised return on ad spend from 2.1 to 4.3 by restructuring campaigns.

Education

BBus, Marketing, Nanyang Technological University 2018

Certifications

Google Ads Search Certification, Google 2023

Skills

  • Channels: Google Ads, Meta Ads, Email, SEO
  • Analytics: GA4, Looker Studio, A/B testing
  • Tools: HubSpot, Klaviyo