The example resume
Mei Lin
Digital Marketing Specialist
Digital marketing specialist with five years running search, social and email campaigns for e-commerce and education. I spend budgets as if they were mine.
Experience
Digital Marketing Specialist, LearnHub Asia 2021–now
Online courses, 400,000 students.
- Run Google and Meta campaigns with a S$1.5m yearly budget; cost per enrolment fell 35%.
- Rebuilt email journeys; email now brings 18% of enrolments, up from 7%.
- Set up GA4 and server-side tracking for the whole site.
Marketing Executive, Kedai Online 2019–2021
Online homewares store.
- Ran search ads and the weekly newsletter for 120,000 subscribers.
- Raised return on ad spend from 2.1 to 4.3 by restructuring campaigns.
Education
BBus, Marketing, Nanyang Technological University 2018
Certifications
Google Ads Search Certification, Google 2023
Skills
- Channels: Google Ads, Meta Ads, Email, SEO
- Analytics: GA4, Looker Studio, A/B testing
- Tools: HubSpot, Klaviyo