About

Work Experience

• AI & Product Strategy Advisor, Independent Consultancy / Guidance & Others

  Feb, 2023 - Present

  Advised startups and entrepreneurs (including ongoing work with Guidance) on use case definition, product strategy, and AI application.

  • Guidance (Ongoing): Contributed to ideation, use case analysis (media asset management, dance video analysis), and technical consultancy (video production, lighting, color grading, initial pose estimation explorations).

  • Advised creative sector entrepreneurs on AI integration for personalized experiences.

  • Defined product strategies leveraging emerging AI capabilities.

• Tech Entrepreneur / Full-Stack AI Developer, Own Initiatives / Self-Employed

  Jan, 2023 - Present

  Led end-to-end development of personal AI/ML projects and prototypes, demonstrating initiative, self-learning, and skill in transforming concepts into functional web applications.

  • Full lifecycle management of AI project development.

  • Autonomous research and application of new technologies and algorithms.

  • Developed solutions for practical problems (see 'Projects' section).

• Advertising & Commercial Photographer, William Sanchez Photography (Freelance)

  Jan, 2010 - Present

  15+ years delivering compelling visual content for advertising, brands, and commercial clients. Managed full project lifecycle: creative direction, client relations, shoots (location/studio), post-production, and asset delivery. Known for distinct style, reliability, and technical excellence.

  • Led hundreds of advertising campaigns, product shoots, and lifestyle imagery projects for major brands, creative agencies, and SME clients across Europe and Latin America.

  • Collaborated with art directors, marketing managers, and designers to interpret briefs and craft visuals aligned with brand identity and campaign goals.

  • Skilled in diverse photography environments: managed lighting, styling, set design, and large equipment setups.

  • Received client testimonials attesting to quality, professionalism, and exceeding expectations.

Projects Experience

• ArtNexus: Interactive AI Art Installation, Own Initiative

  Sep, 2024 - Oct, 20241 month

  Developed an interactive web app for an art installation where visitors could generate and acquire unique, ephemeral AI-generated artworks via a token system.

  • Developed skills in interactive web applications, UI design for creative exploration, and deploying user-facing applications in event settings.

• Instagram Audit & Strategy Report for Restaurants, Own Initiative

  Mar, 2025 - Apr, 20251 month

  Created a Python script to scrape restaurant Instagram profiles, using an LLM to analyze photo quality, engagement, and posting frequency, then generating an automated PDF strategy report as a lead magnet.

  • Applied web scraping, LLMs for qualitative/quantitative social media data analysis, automated report generation, and prompt engineering for LLM data extraction.

• Video Shot Structure Analyzer, Own Initiative

  Jan, 2025 - Jan, 202511 days

  Developed a Python script using OpenCV to automate video analysis by detecting scene changes, extracting keyframes, and generating a visual storyboard for quick review of narrative structure and cinematography.

  • Applied computer vision (OpenCV) for scene detection/keyframe extraction, automating video analysis and gaining insights into visual storytelling.

• PDF-to-Structured-Markdown Converter for LLM Ingestion, Own Initiative

  Jun, 2024 - Jun, 202415 days

  Authored a Python script to parse complex PDFs (text, images, tables) and convert them into structured Markdown, optimizing content for LLM ingestion by preserving structure and handling diverse elements.

  • Enhanced PDF parsing (PyMuPDF/pdfminer.six), text processing with regex for data structuring, and preparing diverse data for LLM ingestion.

• Anthropic Claude to AWS Bedrock API Proxy, Own Initiative

  Feb, 2024 - Mar, 20241 month

  Developed a Python-based reverse proxy (FastAPI/Flask) to bridge applications using Anthropic's direct Claude API with AWS Bedrock, handling request/response translation for seamless integration.

  • Gained experience in API design, request/response transformation, and building middleware for cloud AI service interoperability (Anthropic API, AWS Bedrock).

Skills

Education

Certificates

Interests