About

Work Experience

• VP of Data Product Management, MadTech

  Jun, 2024 - Present

  Product-focused consultancy specializing in the digital media and data sector.

  • Assisting clients with data strategy and implementation, custom development, and technical due diligence. Optimizing platform-to-platform integrations through MadConnect.

  • Currently working on a data strategy project for a major QSR brand, refactoring and strengthening their marketing and media data stack.

• VP Partner & CX Engineering, Aqfer

  Nov, 2021 - May, 20242 years 6 months

  Provided a marketing and advertising platform-as-a-service specializing in data collection, big data processing, and identity resolution.

  • Led two engineering teams responsible for web applications, AI tools, and platform integrations.

  • Spearheaded the standardization of Aqfer data schemas

  • Successfully deployed over 30 integrations with leading adtech and martech data and technology platforms.

  • Launched platform admin application and knowledge base portal.

  • Established sales channels through partnerships with AWS, Google, and Aerospike.

• SVP Product & Data, Standard Media Index (now Guideline)

  Jun, 2020 - Nov, 20211 year 5 months

  Guideline provides advanced media intelligence solutions specializing in ad spend, pricing, and audience reach analytics.

  • Directed product, data ops, and analytics teams to drive product development and insights.

  • Managed product roadmap, positioning, and P&L, and executed department OKRs aligned with company goals.

  • Spearheaded new product releases like Ad Price Intelligence for digital and linear TV.

  • Refactored advertising taxonomy with leading agencies to improve ad spend and pricing data quality.

• VP Product Management, Triad Retail Media

  Oct, 2018 - Apr, 20201 year 6 months

  Triad Retail Media specialized in turning large retailers' websites and apps into advertising platforms.

  • Led lab innovation team in developing omni-channel product strategies for in-store and digital channels.

  • Negotiated vendor and partner agreements, managed direct-to-brand buying programs, and oversaw product P&L.

  • Increased revenue by deploying Retail Response programmatic and audience buying product, generating over $3MM in 2019.

• VP Product Management, BrightLine

  Jul, 2016 - Sep, 20182 years 2 months

  BrightLine specializes in advanced connected TV (CTV) advertising solutions.

  • Directed product roadmap for interactive video ads, creative management platforms, and OTT device SDKs.

  • Managed business analyst group providing data analysis and custom client reports.

  • Developed a household identity graph with Nielsen Marketing Cloud for CTV.

  • Deployed new commerce interactive ad used to drive commerce with the remote.

• VP Product Management, Receptiv (now Verve)

  Jan, 2012 - Jul, 20164 years 6 months

  Receptiv specialized in mobile video advertising, delivering engaging, contextually relevant ads within mobile apps.

  • Conceptualized and launched engagement ad products, leading to over $30 million in annual revenue.

  • Introduced programmatic sales channel, boosting sales by 40% in 2016.

  • Contributed to IAB’s revamp of 'The Games Advertising Ecosystem Guide'.

• Advanced TV Product & Operations Consultant, Cablevision (now Altice)

  Aug, 2009 - Dec, 20112 years 4 months

• VP Product Development & Co-founder, JOGO Media

  Apr, 2006 - Aug, 20093 years 4 months

• Senior Product Manager, Falk eSolutions

  Dec, 2005 - Sep, 20069 months

• Director, Product Operations & Development, Cablevision (now Altice)

  Apr, 2004 - Nov, 20051 year 7 months

• Director, Product Development, Gist Communications

  Feb, 2002 - Apr, 20042 years 2 months

• Director, Product Management, 24/7 Real Media

  May, 1998 - Oct, 20013 years 5 months

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Education

Certificates

References