Director of Product Management, DealNews
Jul, 2019 - Present
Led product strategy for platform serving both B2C consumers and B2B advertising clients, managing direct reports and engineering teams while pioneering AI-driven content automation and cross-functional leadership.
Led comprehensive product strategy for a $12-15M affiliate marketing platform, managing product vision across web, mobile app, and email channels while serving as strategic leadership team member for EOS implementation
Directly managed 2 team members: Junior Product Manager (mobile app) and Senior SEO and Growth Strategist. Defined the SEO role, championed its creation, recruited for the position, and provided product and technical mentorship with significant positive results
Managed product backlog in Jira for engineering team of up to 11 individuals, implementing Agile development process with Confluence documentation, Figma prototyping, and predictive roadmapping with scoring guide for work estimation
Championed and executed transformative SEO product strategy, transitioning from underperforming external agency to in-house model by personally budgeting for and hiring dedicated SEO Product resource, resulting in 400% YoY increase in blog revenue and 150% increase in monthly organic user acquisition
Spearheaded comprehensive migration from Sailthru to HubSpot email platform, achieving $35,000/month cost savings through custom object architecture, programmable email templates, and automated CMS synchronization while maintaining advanced personalization capabilities
Led comprehensive platform modernization project (2023-2025) transitioning from LAMP stack + Elasticsearch + PHP CMS to DatoCMS + NextJS + TypeScript + Supabase + Typesense, managing full procurement process (RFI, RFP, SOW) and vendor contracts while developing custom React plugins
Architected AI-powered content workflows (Windmill, n8n) and custom React DatoCMS plugins, improving content production speed by 100% and enabling efficient scaling of human-curated, editorial content that drives majority returning/direct traffic
Developed advanced AI-powered product categorization system using vector embeddings and Supabase, automatically matching products to category tree without manual mappings while generating optimized titles, descriptions, and feature lists for homepage feed scanning
Architected evolving content extraction system from Lambda-based schema.org parsing to AI-powered content generation, transforming any landing URL into structured offers and product content using multiple data sources and Chrome extension integration
Implemented strategic shift from breadth-based coupon approach to top-funnel, high commission, discovery-oriented content strategy, focusing on incremental sales and working with sales team to acquire influencer-comparable commission rates
Designed and launched B2B Self-Serve Advertising Platform enabling SMB clients to create native ad units with real-time preview, monitor campaign status, and access performance analytics—reducing operational overhead while expanding B2B revenue
Built enterprise client analytics system for larger B2B advertisers, combining their sales data and product catalogs to recommend promotional strategies that resonate with our audience and drive measurable client ROI
Developed Amazon Product Discovery service connecting new/poorly ranking Amazon products with audience through exclusive discounts, driving external traffic that influences sales rank with lower ACOS than Facebook ads
Drove 60% increase in programmatic ad revenue through new ad technology implementation and 35% increase in app engagement through personalized feeds leveraging Typesense and user interaction data from unified React Native platform
Strategic leadership team member instrumental in implementing EOS, defining company-wide KPIs, evaluating competitive positioning against major players (CNN, Forbes coupon sections), and setting organizational strategy for lean, debt-free company