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Nicholas Roth

Nicholas Roth

Director of Product Management

2731 Natures Trl SE, Owens Crossroads, Alabama, United States, 35763
256-513-9876
English

Background


About

About

Strategic and hands-on Product Leader with 14 years of experience spanning Product Management (8+ years, 5+ in senior leadership at DealNews) and Systems Engineering (6 years). Proven record of scaling teams, modernizing platforms, and driving revenue growth through AI-powered content automation, advanced SEO, and data-driven experimentation.

Leadership & Management

  • Directed engineering teams of up to 11 including Product Managers and SEO specialists.
  • Experienced in cross-functional leadership, vendor management, and procurement strategy.
  • Known for bridging technical depth with product vision to deliver measurable impact.

Core Expertise & Achievements

  • AI & Automation

    • Designed workflows evolving from API-driven systems (2017) to current AI-powered pipelines using vector embeddings, LLMs, and advanced content extraction.
    • Pioneered content automation evolution: from Lambda-based metadata extraction → AI-driven generation and optimization.
    • Built personalized recommendation and email automation systems leveraging AI for higher engagement.
  • Platform Modernization

    • Leading 2023–2025 modernization: full transition from LAMP stack to DatoCMS + NextJS + TypeScript + Supabase + Typesense.
    • Oversaw procurement, vendor management, and implementation of headless architecture.
    • Consolidated React Native apps into a unified experience for efficiency and scalability.
  • Growth & Revenue Strategy

    • At DealNews ($12–15M revenue, debt-free), led strategic shift from broad coverage to top-funnel, high-commission editorial approach, competing effectively against major media players.
    • Achieved $35k/month platform cost savings through cloud migration and optimization.
    • Increased mobile revenue 125% YoY via custom A/B testing and CRO experimentation.
    • Scaled diversified monetization strategies: direct native ad sales, affiliate partnerships, personalized campaigns, and custom affiliate tracking solutions.
Work Experience

Work Experience

  • Director of Product Management, DealNews

    Jul, 2019 - Present

    Led product strategy for platform serving both B2C consumers and B2B advertising clients, managing direct reports and engineering teams while pioneering AI-driven content automation and cross-functional leadership.

    • Led comprehensive product strategy for a $12-15M affiliate marketing platform, managing product vision across web, mobile app, and email channels while serving as strategic leadership team member for EOS implementation

    • Directly managed 2 team members: Junior Product Manager (mobile app) and Senior SEO and Growth Strategist. Defined the SEO role, championed its creation, recruited for the position, and provided product and technical mentorship with significant positive results

    • Managed product backlog in Jira for engineering team of up to 11 individuals, implementing Agile development process with Confluence documentation, Figma prototyping, and predictive roadmapping with scoring guide for work estimation

    • Championed and executed transformative SEO product strategy, transitioning from underperforming external agency to in-house model by personally budgeting for and hiring dedicated SEO Product resource, resulting in 400% YoY increase in blog revenue and 150% increase in monthly organic user acquisition

    • Spearheaded comprehensive migration from Sailthru to HubSpot email platform, achieving $35,000/month cost savings through custom object architecture, programmable email templates, and automated CMS synchronization while maintaining advanced personalization capabilities

    • Led comprehensive platform modernization project (2023-2025) transitioning from LAMP stack + Elasticsearch + PHP CMS to DatoCMS + NextJS + TypeScript + Supabase + Typesense, managing full procurement process (RFI, RFP, SOW) and vendor contracts while developing custom React plugins

    • Architected AI-powered content workflows (Windmill, n8n) and custom React DatoCMS plugins, improving content production speed by 100% and enabling efficient scaling of human-curated, editorial content that drives majority returning/direct traffic

    • Developed advanced AI-powered product categorization system using vector embeddings and Supabase, automatically matching products to category tree without manual mappings while generating optimized titles, descriptions, and feature lists for homepage feed scanning

    • Architected evolving content extraction system from Lambda-based schema.org parsing to AI-powered content generation, transforming any landing URL into structured offers and product content using multiple data sources and Chrome extension integration

    • Implemented strategic shift from breadth-based coupon approach to top-funnel, high commission, discovery-oriented content strategy, focusing on incremental sales and working with sales team to acquire influencer-comparable commission rates

    • Designed and launched B2B Self-Serve Advertising Platform enabling SMB clients to create native ad units with real-time preview, monitor campaign status, and access performance analytics—reducing operational overhead while expanding B2B revenue

    • Built enterprise client analytics system for larger B2B advertisers, combining their sales data and product catalogs to recommend promotional strategies that resonate with our audience and drive measurable client ROI

    • Developed Amazon Product Discovery service connecting new/poorly ranking Amazon products with audience through exclusive discounts, driving external traffic that influences sales rank with lower ACOS than Facebook ads

    • Drove 60% increase in programmatic ad revenue through new ad technology implementation and 35% increase in app engagement through personalized feeds leveraging Typesense and user interaction data from unified React Native platform

    • Strategic leadership team member instrumental in implementing EOS, defining company-wide KPIs, evaluating competitive positioning against major players (CNN, Forbes coupon sections), and setting organizational strategy for lean, debt-free company

  • Product Owner - Web, DealNews

    May, 2017 - Jul, 20192 years 2 months

    Executed hands-on product ownership for custom e-commerce platform, implementing Agile methodologies with predictive planning while directly coding experiments to drive user engagement improvements.

    • Led Agile adoption and implementation for full distributed DealNews.com web stack (custom PHP web server, custom PHP CMS, multiple MySQL databases, Elasticsearch, internal APIs, external Syndication partner API)

    • Managed product backlog for engineering team, establishing Agile development process with predictive roadmapping and work scoring methodology that accurately predicted delivery timelines

    • Developed and executed mobile web optimization strategy using custom Optimizely grid layout, achieving 65% increase in Sales Leads during testing and post-rollout results of 108% YoY Sales Leads increase, 125% YoY Revenue increase, and 120% YoY Clicks Per Visit increase

    • Drove significant user interaction improvements (100% YoY lift) by directly developing HTML/JavaScript for A/B tests and establishing robust experimentation framework

    • Established new design and experimentation process that increased yearly A/B tests by 10x, greatly increasing rate of gathering user insights and data-driven decision making

    • Responsible for maintaining technical configuration and API integrations with external services (Sailthru, Pushnami) ensuring seamless operations across the platform

    • Developed 'Prospector' automated price monitoring system using Amazon API and Keepa API to track price drops, automatically create structured offers in CMS with category mapping, and manage offer lifecycle, establishing foundation for content automation strategies with team curation to maintain quality

    • Designed and implemented personalized dynamic email template system using Sailthru, integrating with CMS for real-time content rendering and leveraging both implicit and explicit user data for content segmentation and prioritization

    • Integrated software engineering backlog with product initiatives to create clear, understandable product roadmap tied to technical work required for delivery

    • Led discovery and validation of user needs through user research, usability analysis, UX prototyping, and A/B testing methodologies

    • Built initial Lambda-based content extraction system parsing landing page metadata (schema.org, OpenGraph) with domain-specific rules, establishing foundation for current AI-powered content generation workflows

    • Led redesign and rewrite of separate iOS and Android apps into unified React Native codebase, building API endpoints for mobile-web feature parity including faceted search and filtering, while incorporating web A/B testing learnings into mobile experimentation framework

  • Data Analyst, DealNews

    May, 2015 - May, 20172 years

    Built foundational data infrastructure and analytics capabilities, establishing KPI frameworks and predictive models that informed strategic product decisions.

    • Established new data warehouse (Amazon Redshift) and Tableau reporting systems, aligning data models with stakeholder needs and defining company KPIs

    • Utilized SQL and Python (scientific libraries) for quantitative analysis of user and marketing data to identify trends, classify behavior, and predict outcomes, directly informing product strategy

    • Replaced legacy reports with Tableau reports leveraging new Amazon Redshift Data Warehouse

    • Analyzed and optimized complex, analytical SQL queries to reduce Amazon Redshift resource usage

  • Software Engineer (Contract), Anaconda (Formerly Continuum Analytics)

    Apr, 2015 - Jan, 201610 months

    Short-term contract focused on Python-based Bokeh data visualization library, implementing new charting API inspired by Grammar of Graphics.

    • Contributed to opensource data visualization library Bokeh, enhancing its graphics system and visualization capabilities

    • Example PR https://github.com/bokeh/bokeh/pull/2986

    • Developed graphics system using Python for representing data with flexible, and composable visual elements

    • Applied Python, CoffeeScript, and JavaScript programming expertise to data visualization challenges

    • Contributed to open source data science ecosystem and visualization tools

  • Systems Engineer/Analyst (Engineer IV), nou Systems, Inc.

    Mar, 2014 - May, 20151 year 2 months

    Applied systems engineering principles to defense contracting with focus on data analysis, interactive visualization, and SBIR proposal management for missile defense programs.

    • Led Small Business Innovation Research (SBIR) proposals from concept and value proposition through award and Phase I/II execution, managing full lifecycle from proposal development to project delivery

    • Performed data analysis on large data sets from BMDS (Ballistic Missile Defense System) test events and developed tooling to reduce resources needed by 50% to deliver insights to executive-level stakeholders in the Missile Defense Agency

    • Developed interactive visualization of modeled missile flights using open source technology (Python, JavaScript, MATLAB, Cesium.js), which increased speed of delivery and reduced cost of development

    • Created System Architecture Models using SysML to deliver insights about complex defense systems

    • Achieved expert level understanding of MATLAB language mechanics for advanced data analysis

    • Utilized comprehensive open source visualization and analysis tools including Python, Numpy, Pandas, Matplotlib, Node.js, D3.js, and Cesium.js

  • Lead Engineer for Spiral Architecture, Missile Defense Agency

    Aug, 2011 - Feb, 20142 years 7 months

    Led system architecture for critical missile defense C2BMC system, pioneering MBSE adoption and managing complex multi-agency integrations including US/NATO interoperability.

    • Led design architect across information system increments for globally deployed Command and Control System (C2BMC)

    • Responsible for design, development, and integration of system architecture across multiple spiral increments

    • Managed changes occurring during design phases and maintained architectural integrity

    • Led multiple products requiring international agreements and multi-agency coordination (US/NATO systems)

    • Developed comprehensive approach and guidelines for implementing Model-Based Systems Engineering (MBSE) across the program

    • Created customized SysML profile specifically for MDA domain requirements

    • Developed sample architecture models to inform contractor of government requirements and expectations

    • Led new capability integration from concept development, statement of work, through contract award and architecture design

    • Served as primary interface between multiple external agencies and contractor teams

    • Authored multiple technical white papers to convey program positions to stakeholders

    • Led recurring architecture coordination meetings between government and contractors

    • Managed execution of system architecture development across distributed teams

    • Served as MDA representative for Net-Centric Command and Control and United Kingdom Releasable Client

    • Developed architecture for data sharing and Space Situational Awareness capabilities for USSTRATCOM

    • Utilized MBSE to communicate desired functionality and system requirements

    • Negotiated better interface design between external agencies and contractors

    • Authored test plans to verify compatibility of developed software with external systems

    • Authored test plans and negotiated contractor agreements to evaluate high risk technology earlier in the system development lifecycle using incremental approach

    • Executed subsystem-level design maturation and design reviews (PDR, CDR)

    • Conducted comprehensive Requirements Analysis across complex system interfaces

    • Managed team of 8 engineers from Georgia Tech Research Institute (GTRI) as part of FFRDC project, directly overseeing their work on modeling and simulation framework for validating missile tracking algorithms

    • Developed integrated schedule to identify and track algorithm development and testing interdependencies across distributed teams

  • Systems Engineer - Advanced Concepts, Missile Defense Agency

    Nov, 2010 - Jul, 20118 months

    Focused on advanced concepts development and strategic planning for next-generation missile defense capabilities.

    • Led University Outreach initiatives, articulating MDA's future capabilities needs to academic institutions

    • Developed briefings for senior leadership on advanced concepts and future system capabilities

    • Led Future Networks Bandwidth and Latency Trade Study including planning, concept development, and execution

    • Contributed to Enhanced C2BMC (Command and Control, Battle Management, and Communications) advanced concepts development

  • Systems Engineer - Safety & Quality, Missile Defense Agency

    Mar, 2010 - Nov, 20108 months

    Specialized in safety and quality assurance for net-centric command and control systems.

    • Conducted Net-Centric Command and Control Risk Safety Assessment including research and documentation of safety controls

    • Managed document staffing and presentation to BMDS System Safety Working Group

    • Achieved formal signature by program leadership on critical safety assessments

    • Presented net centric architecture concept to Quality leadership

    • Authored comprehensive Risk Safety Assessment with sufficient detail to lower Quality risk safety assessment

  • Systems Engineer - C2BMC Development, Missile Defense Agency

    Jul, 2009 - Mar, 20108 months

    Developed foundational C2BMC capabilities and established first missile defense APIs while leading international interoperability initiatives.

    • Led development of C2BMC Planner Adapter including specifications, testing, and demonstration

    • Developed Net-Centric Command and Control ICD (Interface Control Document) and Data Consumer's Guide

    • Provided technical analysis of service oriented architecture web service specifications and their potential impact on performance and functionality

    • Conducted research to provide US input into NC3A (NATO Consultation, Command and Control Agency) web services workshop to establish compatibility path with NATO web services

    • Served as Configuration Control Board voting member for XML schema standards

    • Led Mission Planner Interoperability Experiment for MDA including development of C2BMC Planner Adapter specifications

    • Supported lab testing and modifications for international interoperability

    • Conducted demonstration in The Netherlands with warfighters to help define future NATO-US planner interface requirements

    • Led project to adapt US and NATO interfaces for two-way data exchange

    • Served as MDA representative on data standards working groups

    • Led development of pub/sub messaging bus web service, resulting in the first API available for missile defense data

  • CNC Operator, ToolFX

    Jun, 2001 - Aug, 20043 years 2 months

    Early career manufacturing experience providing foundation in quality control and precision operations.

    • Quality Control and Manufacturing operations

    • Fabrication of custom designed equipment, tools, and parts

Projects Experience

Projects Experience

  • Resume Chatbot: Real-time Collaborative Resume Editor

    Jun, 2024 - Present

    Developed an AI-powered resume chatbot featuring real-time collaborative editing and streaming JSON patching. Built with Next.js 16 and AI SDK 5.0, it enables surgical updates to resume data via natural language, demonstrating advanced state manipulation and structured data streaming.

    • Implemented real-time collaborative editing features similar to Google Docs, allowing multiple agents/users to interact with resume data simultaneously

    • Engineered streaming JSON patching system using RFC 6902 and AI SDK 5.0, enabling surgical, token-efficient updates to deeply nested data structures

    • Solved complex UI state synchronization challenges with path stabilization algorithms to prevent jitter during high-speed streaming updates

    • Built a robust artifact system supporting multiple content types and structured data validation

    • Integrated comprehensive testing with Playwright and mock models to ensure reliability of non-deterministic AI features

  • Resume Chatbot: Real-time Collaborative Resume Editor

    Jun, 2024 - Present

    Developed an AI-powered resume chatbot featuring real-time collaborative editing and streaming JSON patching. Built with Next.js 16 and AI SDK 5.0, it enables surgical updates to resume data via natural language, demonstrating advanced state manipulation and structured data streaming.

    • Implemented real-time collaborative editing features similar to Google Docs, allowing multiple agents/users to interact with resume data simultaneously

    • Engineered streaming JSON patching system using RFC 6902 and AI SDK 5.0, enabling surgical, token-efficient updates to deeply nested data structures

    • Solved complex UI state synchronization challenges with path stabilization algorithms to prevent jitter during high-speed streaming updates

    • Built a robust artifact system supporting multiple content types and structured data validation

    • Integrated comprehensive testing with Playwright and mock models to ensure reliability of non-deterministic AI features

  • Personal Ecommerce Business

    Jan, 2010 - Jan, 20155 years

    Operated personal ecommerce business selling products on Amazon and eBay marketplaces, gaining firsthand understanding of small business operations, marketplace dynamics, and seller tools.

    • Managed end-to-end ecommerce operations: product sourcing, listing optimization, inventory management, and customer service

    • Navigated Amazon Seller Central and eBay seller platforms, understanding the seller experience and pain points

    • Gained practical insight into small business challenges: cash flow management, marketplace fees, shipping logistics, and customer reviews

  • Prospector: Automated Amazon Price Drop Detection System

    Sep, 2017 - Mar, 20191 year 6 months

    Developed semi-automated content generation system leveraging Amazon API and Keepa API to identify price drops for highly filtered saved searches and automatically create monetized offers. Implemented intelligent offer lifecycle management with automatic creation when items appear in searches and auto-expiration when no longer qualifying. Designed curation-focused approach allowing team oversight to maintain content quality while scaling offer generation.

    • Built automated price drop detection system using Amazon API data and Keepa API for saved search management

    • Implemented intelligent offer lifecycle: auto-creation when items qualify in saved searches, auto-expiration when items no longer meet criteria

    • Designed semi-automated workflow allowing team curation to filter trusted brands and identify category-appropriate price drops

    • Created highly filtered saved search system to target specific product categories and price drop thresholds

    • Developed monetization pipeline that automatically generated affiliate offers for qualifying price drops

    • Balanced automation efficiency with content quality through human oversight and brand filtering capabilities

    • Established foundation for content automation strategies that evolved into current AI-powered workflows

  • Personalized Dynamic Email Template System

    Jun, 2017 - Dec, 20192 years 6 months

    Designed and implemented custom email template system using Sailthru to deliver personalized dynamic offers within emails, pulled from CMS and rendered at send time. Built comprehensive personalization engine using both implicit and explicit user data to organize content segments and prioritize relevance. Implemented advanced email automation workflows for list management, re-engagement campaigns, and newsletter delivery.

    • Developed custom email templates integrating Sailthru with DealNews CMS for real-time content rendering at send time

    • Built personalization engine collecting both implicit user behavior data and explicit preference information

    • Implemented intelligent content segmentation and prioritization algorithms to maximize relevance for individual users

    • Created automated workflow systems for list management, user re-engagement campaigns, and newsletter distribution

    • Designed dynamic offer presentation system that pulled live deals from CMS based on user interests and interaction history

    • Established email automation workflows to optimize send timing, frequency, and content selection per user segment

  • React Native Mobile App Consolidation & API Unification

    Jun, 2018 - Feb, 20201 year 8 months

    Led redesign and rewrite of separate iOS and Android apps into unified React Native codebase, eliminating platform duplication and enabling single-developer maintenance. Built comprehensive API endpoints allowing mobile apps to leverage same underlying faceted search, filtering, and feeds as website. Incorporated web A/B testing learnings into mobile experimentation framework.

    • Consolidated separate iOS and Android codebases into unified React Native application, enabling single developer to manage both platforms

    • Designed and built API endpoints to unify mobile and web functionality, eliminating custom mobile-specific APIs that differed from website

    • Implemented shared faceted search, filtering, and feed systems between web and mobile platforms for consistent user experience

    • Incorporated A/B testing insights from web platform into mobile app experimentation framework, testing feed view information types and layouts

    • Added search suggestions functionality previously unavailable in mobile apps

    • Implemented complete faceted filtering options in mobile app, bringing feature parity with website

    • Significantly reduced development overhead and maintenance complexity through code consolidation and API unification

  • Sailthru to HubSpot Email Migration & Optimization

    Jan, 2020 - Aug, 20207 months

    Led strategic migration from Sailthru to HubSpot email platform, achieving $35,000/month cost savings while maintaining advanced personalization capabilities using HubSpot's programmable email functionality. Architected custom object system for offer management and developed optimized email templates that maximize content delivery within Gmail's rendering limits. Created sophisticated dynamic list segmentation for targeted user engagement.

    • Achieved $35,000/month cost savings by migrating from Sailthru to HubSpot while maintaining advanced email functionality

    • Architected custom HubSpot objects for offer management with automated CMS synchronization for real-time content updates

    • Developed optimized email templates using HubSpot's programmable email functionality to query custom objects and render dynamic content at send time

    • Optimized template rendering to maximize offer display within Gmail's email length limits before content truncation

    • Created comprehensive dynamic list system in HubSpot to segment users by engagement level (active, dormant, re-engagement targets)

    • Implemented automated workflows for list management, user lifecycle tracking, and targeted campaign delivery

    • Maintained personalization capabilities while significantly reducing operational costs and improving platform reliability

  • Mobile Web Click-Through Rate Optimization

    Jan, 2018 - Jun, 20191 year 5 months

    Developed and executed comprehensive mobile optimization strategy to address declining mobile performance as traffic shifted from desktop. Created custom grid layout using Optimizely for A/B testing, achieving breakthrough improvements in mobile click-through rates and revenue. Applied user insight that customers prefer evaluating offers on external landing pages before returning for coupon codes and deal instructions.

    • Developed custom grid layout using Optimizely for mobile web A/B testing, personally coding the experimental interface

    • Achieved 65% increase in Sales Leads (A vs B) during initial test phase

    • Post-rollout results: 108% YoY increase in Sales Leads, 125% YoY increase in Revenue, 120% YoY increase in Clicks Per Visit

    • Implemented temporary solution via Optimizely while engineering team built production version

    • Applied modified approach to mobile app (without grid layout) to minimize user experience disruption while maintaining conversion improvements

    • Identified key user behavior: customers evaluate offers on external landing pages before returning for coupon codes/instructions

    • Successfully addressed revenue threat from mobile traffic growth outpacing mobile conversion optimization

    • Direct impact in offsetting declining desktop performance by capitalizing on mobile growth, and responsible for multiple years of positive EBITDA growth in a challenging affiliate market environment.

  • B2B Self-Serve Advertising Platform

    Jan, 2022 - Jun, 20231 year 5 months

    Designed and launched comprehensive B2B self-serve advertising platform for SMB clients, enabling independent ad creation with real-time preview, campaign status monitoring, and performance analytics. Built complete user journey from onboarding through ongoing optimization.

    • Built end-to-end B2B user flow: signup → account creation → credit management → ad creative submission → real-time preview → team review → placement

    • Implemented client-facing performance analytics dashboard showing impressions, clicks, and ROI metrics for self-service optimization

    • Created enterprise client analytics system combining client sales data and product catalogs to recommend high-performing promotional strategies

    • Integrated Pardot for B2B client onboarding automation and engagement workflows

    • Designed CPC bidding system with credit-based spend management for ad prioritization

    • Reduced operational overhead while expanding B2B revenue through scalable self-service model

  • AI-Powered Chrome Extension for Content Production

    Jan, 2024 - Present

    Currently developing a custom Chrome extension that applies AI to extract, interpret, and structure unstructured web data, transforming it into a CMS-ready format. Integrates with long-term content extraction system to provide real-time page access, circumventing bot detection and ensuring extraction matches user's actual page view. Uses same underlying AI processing to transform landing pages into publishable content.

    • Human-in-the-Loop – Keeps users in control by presenting AI-generated extractions for review and adjustment before publishing.

    • Page-Aware Extraction – Reads directly from the visible browser content, ensuring consistency with what editors see and trust.

    • Workflow Integration – Speeds up repetitive steps while maintaining editorial judgment, ensures reliable data aligned with what users see, and exports structured outputs directly to CMS and backend systems.

    • Impact – Reduced manual data entry and formatting time while improving accuracy, built trust through transparency and user oversight, and created a foundation for gradual scaling of AI-driven support within editorial processes.

  • Mission Planner Interoperability Experiment

    Jan, 2010 - Jan, 20111 year

    Led MDA's Mission Planner Interoperability Experiment including development of C2BMC Planner Adapter specifications, lab testing and modifications, and demonstration in The Netherlands with warfighters to help define future NATO-US planner interface requirements.

  • Bitcoin Systems Architecture Analysis

    Jan, 2014 - Mar, 20151 year 3 months

    Conducted comprehensive architectural assessment of Bitcoin using Systems Modeling Language (SysML), analyzing structure, functionality, and alignment with user expectations. Published in Procedia Computer Science.

    • Conceptualizes Bitcoin not as a standalone system, but as an interconnected SoS—incorporating nodes, peers, mining operations, and the broader network infrastructure within a unified architectural model.

    • Leverages the formalism of SysML to depict the structural layers and behavioral flows in Bitcoin’s ecosystem—making the design of its distributed ledger more comprehensible and analyzable.

    • By decomposing Bitcoin into subsystems, actors, and explicit interactions, the paper brings clarity to areas like transaction validation, consensus mechanisms, and network governance.

    • The modeling approach can serve as a reference for system architects, researchers, and developers interested in designing or evaluating similar decentralized, blockchain-based architectures.

  • Georgia Aquarium Systems Optimization

    Jan, 2014 - Mar, 20151 year 3 months

    Used low-cost software solutions to perform trade space analyses with interactive, multi-domain models for Georgia Aquarium design space analysis and optimization. Published in Procedia Computer Science.

    • Emphasizes using low-cost software solutions, meaning the methods applied are practical and affordable, without relying on expensive proprietary systems.

    • Applies systematic trade-space analysis techniques to evaluate multiple design parameters—such as materials, spatial constraints, system performance metrics—to determine optimal configurations.

    • Integrates optimization frameworks to support decision-making—likely automating model evaluation and comparing design iterations efficiently.

    • Demonstrates that even highly complex engineering challenges—like designing mega-structures or massive exhibits—can benefit from agile, low-budget modeling and optimization workflows.

  • Android OS Modification and Porting

    Jan, 2011 - Jan, 20121 year

    Modified, ported, and compiled the Android OS for electronic devices, involving Java programming, GIT version management system, Linux, and Linux kernel development.

  • High Gain YAGI Antenna Design

    Jan, 2008 - Jan, 20091 year

    Designed and constructed a high gain YAGI antenna for 2.4GHz (WiFi) spectrum with impedance matching network, demonstrating RF engineering and antenna design capabilities.

  • GPS Dog Tracker (Senior Project)

    Jan, 2008 - Jan, 20091 year

    Developed GPS tracking device involving microcontroller programming and antenna design as undergraduate senior project.

  • Anaconda Notebook

    Feb, 2015 - Feb, 20151 day

    A flexible, lightweight container for a web-based data science or scientific computing environment. Useful as a platform-independent, no configuration environment for analysis or teaching via IPython Notebooks.

  • OfficeJet8600 SysML Model (example)

    Jan, 2014 - Present

    Example SysML model demonstrating MBSE techniques for a consumer device; referenced on LinkedIn (document).

    • Developed SysML model illustrating system decomposition, requirements traceability, and behavioral diagrams for the OfficeJet8600 device; used as an example artifact for MBSE communication and contractor guidance.

  • Enterprise Architect PowerPoint Automation Tool

    Jan, 2010 - Present

    Tool using Sparx Enterprise Architect scripting interface to auto-generate PowerPoint slides from EA models.

    • Developed an EA scripting-based tool to automatically generate PowerPoint slide decks from EA models; distributed publicly and downloaded 1,000+ times since creation.

Skills

Skills

  • Team Leadership & Management

    Team Management

    Direct Reports

    Engineering Team Leadership

    Contractor Management

    Product Team Leadership

    Technical Mentorship

    Hiring & Recruiting

    Performance Management

    Cross-functional Coordination

  • Product Management & Strategy

    Product Strategy

    Product Development

    Product Roadmapping

    Product Requirements

    Product Leadership

    Long-term Vision

    Growth Initiatives

  • Product Development Tools

    Jira

    Confluence

    Figma

    Agile Methodologies

    Backlog Prioritization

    Rapid Prototyping

    Iterative Development

    Sprint Planning

    Product Roadmapping

  • B2B & SMB Products

    B2B Product Management

    SMB Products

    Small Business Products

    SMB Customer Understanding

    Marketplace Platforms

    Amazon Seller Experience

    Self-Serve Platforms

    Client Analytics

    Performance Reporting

    Client Onboarding

    Advertising Platforms

    SaaS

    Client Success

  • Affiliate Marketing & Monetization

    Affiliate Marketing

    Revenue Optimization

    Custom Affiliate Link Generation

    Native Ad Sales

    Programmatic Revenue

    Conversion Optimization

    Commission Strategy

    Top-funnel Marketing

    Incremental Sales

    Amazon Product Discovery

    ACOS Optimization

    Editorial Content Strategy

    Discovery-oriented Content

    Self-Serve Ad Platforms

    Ad Operations

    CPC Bidding Systems

    Email Marketing

    Newsletter Monetization

    Re-engagement Campaigns

    Email Template Optimization

    Dynamic Email Content

    Automated Offer Generation

    Price Drop Monitoring

    Offer Lifecycle Management

    AI-Powered Content Generation

    Product Categorization

  • AI & Automation

    Artificial Intelligence (AI)

    AI-powered Content Workflows

    Vector Embeddings

    Supabase

    Windmill.dev

    LangGraph

    OpenAI

    ChatGPT

    Chrome Extensions

    Automation

    No-code Solutions

    Content Automation

    Semi-automation

    API Integration

    Amazon API

    Keepa API

    Price Monitoring

    Automated Content Generation

    Product Categorization

    Feature Extraction

    Content Extraction

    Schema.org

    Metadata Parsing

    Lambda Functions

    Markdown Conversion

    Image Analysis

  • SEO & Content Strategy

    Search Engine Optimization (SEO)

    Content Production

    Core Web Vitals

    Organic User Acquisition

    Content Automation

  • Data Analysis & Visualization

    Data Analysis

    Data Visualization

    Tableau

    SQL

    Python (Programming Language)

    Analytics

    Behavioral Analytics

    Data-driven Decision Making

    User Segmentation

    Personalization

    Content Prioritization

    Implicit Data Collection

    Explicit Data Collection

  • Systems Engineering

    Systems Engineering

    System Architecture

    Model Based Systems Engineering (MBSE)

    SysML

    Requirements Analysis

    Requirements Management

    Complex Systems

    Systems Thinking

    System Verification

    Design Reviews

    PDR

    CDR

    Trade Studies

    Interface Control Documents (ICD)

    Configuration Control Board

    XML Schema

  • Defense & Aerospace Systems

    Missile Defense Systems

    BMDS

    C2BMC

    Command and Control

    Battle Management

    Space Situational Awareness

    USSTRATCOM

    NATO Integration

    International Agreements

    Multi-agency Coordination

    Warfighter Integration

    Net-Centric Architecture

  • Technical Leadership

    Technical Proficiency

    System Architecture

    Information Architecture

    Integration

    Modern Web Technologies

    Next.js

    NextJS

    TypeScript

    React

    React Native

    Typesense

    DatoCMS

    Headless CMS

    Supabase

    PostHog

    API Integration

    API Design

    Amazon API

    Keepa API

    Vector Databases

    Windmill.dev

    Lambda Functions

    Schema.org

    OpenGraph

    Metadata Parsing

    CSS Selectors

    Platform Modernization

    Technical Architecture

    Search Infrastructure

    Pardot

    Sailthru

    HubSpot

    Marketing Automation

    Email Automation

    Email Personalization

    Dynamic Content Rendering

    Real-time Integration

    Programmable Email

    Custom Objects

    Platform Migration

    Cross-Platform Development

  • Agile & Product Development

    Agile Methodologies

    A/B Testing

    Optimizely

    PostHog

    User Experience (UX)

    Experimentation

    Product Lifecycle Management

    Test Automation

    Mobile Optimization

    Cross-Platform Strategy

    User Behavior Analysis

    Click-Through Rate Optimization

    Email Campaign Management

    Workflow Automation

    List Management

    Mobile A/B Testing

    Feature Parity

    Platform Unification

    Analytics

    CDP

    Jira

    Confluence

    Figma

  • Programming & Development

    JavaScript

    TypeScript

    Python (Programming Language)

    HTML

    CSS

    React

    React Native

    NextJS

    Node.js

    Git

    Optimizely Development

    Custom Grid Layouts

    A/B Test Implementation

    Mobile App Development

    Cross-Platform Development

    React Plugin Development

  • Mobile & Cross-Platform Development

    React Native

    Mobile App Development

    iOS Development

    Android Development

    Cross-Platform Development

    Mobile UX

    App Store Optimization

    Mobile A/B Testing

    Faceted Search

    Mobile API Design

    Platform Consolidation

  • Technical Tools & Platforms

    MagicDraw

    Sparx Enterprise Architect

    MATLAB

    AnyLogic

    ModelCenter

    STK

    Cesium.js

    D3.js

    Numpy

    Pandas

    Matplotlib

  • Contract & Program Management

    Technical Contract Representative

    SBIR Proposal Development

    Statement of Work (SOW)

    Request for Information (RFI)

    Request for Proposal (RFP)

    Vendor Selection

    Vendor Management

    Cost Estimation

    Contractor Management

    Government Contracting

    Defense Acquisition

    Program Coordination

    Multi-agency Programs

    FFRDC Management

    Procurement Oversight

    Development Contracts

    Support Contracts

    Fixed-Cost Contracts

    Offshore Contractor Management

  • Business Strategy & Competitive Analysis

    Strategic Planning

    Strategic Thinking

    Competitive Positioning

    Market Analysis

    Business Model Strategy

    EBITDA Optimization

    Lean Operations

    Revenue Strategy

    Market Differentiation

    Competitor Analysis

    Cost Optimization

    Platform Migration Strategy

    Vendor Management

  • Business & Leadership

    Risk Management

    Project Management

    Critical Thinking

    Return on Investment

    Executive Briefings

    Stakeholder Management

    University Relations

    Cross-functional Leadership

    Process Improvement

Education

Education

  • Systems Engineering, Master's degree, Georgia Institute of Technology

    Dec, 2012 - Dec, 2014

    Fundamentals of Modern Systems Engineering

    Systems Design and Analysis

    Modeling and Simulation for Systems Engineering

    Leadership Development

    Introduction to Systems Engineering

    Leading Engineering Teams

  • Wireless Electrical Engineering, Bachelor of Science (BS), Auburn University

    Dec, 2006 - Dec, 2009

    Wireless Networks

    Antennas and Antenna Systems

    Information Networks and Technology

    Communication Systems

    Electromagnetics for Wireless Communications

    Digital Electronics

    Analog Electronics

Certificates

Certificates

  • Security Clearance - Top Secret, U.S. Government

    Issued on: Dec 31, 2014

  • Security Clearance - Secret, U.S. Government

    Issued on: Jul 31, 2009

  • Systems Planning, Research Development, and Engineering (SPRDE) Level II, Defense Acquisition University

    Issued on: Jul 31, 2011

Awards

Awards

  • Missile Defense Career Development Professional of the Year , Missile Defense Agency

    Awarded on: Jun 30, 2010

    Recognized for outstanding contributions to missile defense systems, demonstrating exceptional leadership and innovation in the field. Honors given to the entry-level engineer with the largest agency contributions. Awarded due to time-critical work that led to the fielding of Net-Centric Command and Control. Presented net centric architecture concept to Quality leadership and authored Risk Safety Assessment with sufficient detail to lower Quality risk safety assessment. Continued supporting prior rotational responsibilities after rotating to new assignment.

  • Young Engineer of the Year , Missile Defense Agency

    Awarded on: Dec 31, 2009

    Received MDA award recognizing exceptional early-career contributions to missile defense programs and technical excellence.

Volunteer Work

Volunteer Work

  • Vice President, Nature's Cove Home Owners Association

    Jan, 2022 - May, 2023

    Led effort to refurbish neighborhood playground equipment and led selection and migration of website and HOA management software.

    • Led neighborhood playground equipment refurbishment project

    • Managed selection and migration of website and HOA management software

Publications

Publications

  • An Architectural Assessment of Bitcoin: Using the Systems Modeling Language , Procedia Computer Science

    Published on: Mar 31, 2015

    A functional analysis, employing the Systems Modeling Language (SysML), is performed on the Bitcoin System of Systems architecture to help gain an understanding of the structure and functionality, and how that relates to the key actors and use cases, for determining if the users' expectations are aligned with the architecture.

  • Georgia Aquarium Design Space Analysis and Optimization , Procedia Computer Science

    Published on: Mar 31, 2015

    Using low-cost software solutions to perform trade space analyses with interactive, multi-domain models.

Interests

Interests

  • Technology Innovation

    AIAutomationInternet of Things (IoT)RoboticsMachine Learning
  • Engineering & Making

    DIY ProjectsWoodworkingHome Improvement ConstructionElectronicsCircuit Design
  • Outdoor Activities

    Fishing