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Rob Been

Rob Been

Agile Development Coach | Scrum Master | Product Owner

Netherlands, Amsterdam, Noord-Holland, NL, 1051JJ
nl, en, jp

Background


About

About

With a rich background in software development, agile coaching and interim product management, I specialize in elevating teams and processes to achieve outstanding results. I focus on enhancing development practices, fostering cross-team collaboration, and ensuring your products deliver maximum value. Whether you need strategic guidance or an interim leader, I bring expertise, energy, and a proven track record. Let's unlock the full potential of your digital endeavors.

Work Experience

Work Experience

  • unFIX Coach, DHG Holding

    Jun, 2024 - Jan, 20257 months

    Helped DHG Holding organize the teams supporting the Mobido and Lease-e brands, using the unFIX method

    • Introduced unFIX patterns to the organization

    • Ran team canvas sessions, to help teams formulate their own goals and needs

    • Improved team communication by hosting workshops practicing healthy habits

    • Guided leadership team in effective communication

  • Agile Coach, ThiemeMeulenhoff

    Jan, 2023 - Oct, 20241 year 10 months

    Worked closely with the development teams, product owners and stakeholders to improve the organizational flow and team performance.

    • Moved away from trying to do everything at once, to a more focused approach using mission goals and sprint goals to focus the teams on the most valuable work

    • Introduced the unFIX method to facilitate mission teams forming themselves around strategic focus areas

    • Introduced a functioning sprint review, where stakeholders are highly involved

    • Shifted teams from feature to value-driven approaches via strategic team missions

    • Pushed for technical excellence, automated testing and continuous integration, streamlining the development process as much as possible

  • Interim Manager Educatieve Technologie, ThiemeMeulenhoff

    Nov, 2023 - Jun, 20248 months

    Led a team of 20, including product owners, business analysts, UX designer, testers, and developers, to drive the ongoing development of ThiemeMeulenhoff's educational technology platform.

    • Strengthened the new manager's position by engaging stakeholders and aligning teams with business strategy.

    • Repositioned the department to be more aligned with the business, while gaining a strong focus on the product

    • Cleaned up a 3 year old backlog of outdated wishes, removing 90% of the items

    • Guided the team efforts to move to a new architecture, while keeping focus on business strategy

  • Agile Coach, Expereo

    Jul, 2022 - Dec, 20226 months

    Collaborated with CIO, architects, and engineering managers to enhance organizational flow and team performance.

    • Merged key individuals into a single mission team to improve platform team alignment

    • Introduced 'Team Valley' miro board where we identify and brainstorm solutions for team dependencies

    • Started agile community with members from each team, sharing challenges and best practices

  • Product Manager, Dott

    Jan, 2022 - Jun, 20225 months

    Served as interim Product Manager for 3 teams, ensuring continuity and progress during extended leaves of in-house Product Managers. Introduced story maps and vertical stories to improve team focus.

    • Kept ongoing efforts going while in house Product Managers were on various extended leaves

    • Introduced story maps to bridge gaps between intermission, designs, and backlog

    • Introduced combined refinements to improve shared understanding

    • Introduced vertical stories to improve team focus

  • Agile Coach, Independer

    Jun, 2020 - Jan, 20221 year 8 months

    Coached six development teams and their product owners on product development and agile best practices.

    • Introduced OKRs to the teams allowing them to become more impact driven

    • Developed an agile maturity dashboard for team performance insights from surveys

    • Helped organize the teams in a way to improve agility while keeping the budgetary constraints in mind

  • Product Owner, PVH Corp.

    Jul, 2018 - Dec, 20202 years 4 months

    Technical product owner for the ecommerce platform of PVH ecommerce. Kick-started the headless movement for PVH ecommerce allowing the organization to reach next level agility.

    • Delivered the new API Gateway allowing fast API development and instant deployments

    • Guided the team to deliver the new Amazon EKS platform, making PVH ready to start building micro-services

    • Reintegrated the latest version of the content management system, exposing a content API ready to be consumed by frontend applications

    • Guided the team toward cloud (AWS) and devops

    • Organized agile planning workshops for stakeholders teaching them how it works

    • Helped the scrum master grow in his role

    • Helped the team solve organizational impediments too big to be handled by the scrum master

  • Scrum Master, PVH Corp.

    Jul, 2017 - Sep, 20181 year 2 months

    Guided three teams at the same time in their agile transformation coming from a waterfall background

    • Having just delivered the first version of the platform the first couple of months were filled with fighting fires on all fronts

    • Found ways to communicate that worked for teams spread across various countries

    • Helped establish a sprint cadence that worked for all the teams and the organization once the platform was stable enough

    • Coached new scrum masters and product owners in their role

    • Helped the teams improve themselves using retros and workshops

    • Hosted many agile introduction workshops

    • Organized multi day team kickoff events with various teaching sessions and workshops

  • Agile Coach, Braingineers

    May, 2018 - Sep, 20184 months

    Helped a startup in user testing and neuromarketing research to improve their development practices.

    • Taught agile basics to the company by giving a workshop to all employees

    • Coached the development team in scrum best practices

    • Helped the team combine research and production work more efficiently

  • Scrum Master, RTL Nederland

    Feb, 2016 - Jun, 20171 year 4 months

    Guided the team in scrum best pracises.

    • Guided the team to better development practices and team organization, resulting in faster and better feature delivery

    • Improved our sprint planning sessions by focusing on fast work breakdowns and vertical story slicing

  • Fullstack Developer, RTL Nederland

    Feb, 2016 - Jun, 20171 year 4 months

    Worked on the RTL XL platform, building new features and improving the platform.

    • Introduced Test Driven Development, improving code quality and reliability of the platform

    • Created devops deployment pipelines, improving time to market and development flexibility

  • Senior Frontend Developer, Equens SE, European payment processor

    Nov, 2015 - Feb, 20162 months

    Built the frontend for an early days incubator project, aimed at providing a no-code flexible platform for business challenges.

    • Setup and executed Test Driven Development

  • Senior Frontend Developer, Sanoma Learning

    Aug, 2014 - Sep, 20151 year 1 month

    Built the frontend for an award winning content management system for school material.

    • Setup and executed Test Driven Development

  • Freelance Developer, Mytistics

    Feb, 2012 - Dec, 20131 year 10 months

    Built the backend for a startup, running on AWS

    • Built backend running on AWS

    • Organized the workload using kanban

  • Freelance Developer, Two-Legs

    Oct, 2010 - Aug, 20143 years 10 months

    As freelance developer I worked on various projects and teams. Always in agile settings.

    • Aligned with clients and teams on their application needs, resulting in a more focused development effort

  • Development Manager, Qelp

    Dec, 2007 - Sep, 20102 years 9 months

    Managed outsourced development team, located in India

    • Created a saas platform for mobile device support

Skills

Skills

  • Agile Methodologies

    Kanban

    Scrum

    DevOps

    Lean

    Agile Coaching

  • unFIX

    Organization Design

    Goal Setting

    Process and Growth

    Teaming

    Decision Making

  • Web Development

    Test-Driven Development (TDD)

    Behavior-Driven Development (BDD)

    JavaScript/Node.js

    React/Next.js

    CSS

    HTML5

Education

Education

  • Master of Computer Science, specialized in Internet and Web Technology, Master, Vrije Universiteit Amsterdam (VU Amsterdam)

    Dec, 1999 - Dec, 2008

  • , Gymnasium, Alkwin Kollege

    Dec, 1993 - Dec, 1999

Certificates

Certificates

Awards

Awards

  • Winner, Dutch Interactive Award - Gold B2B, for Editorial Suite at Sanoma Learning: Grenzeloos gebruiksgemak , Dutch Interactive Awards

    Awarded on: May 31, 2016

    http://www.dutchinteractiveawards.nl/nominaties-2016/ Winnaar goud: Editorial Suite, Sanoma Learning: Grenzeloos gebruiksgemak, http://www.eguide.nl/case/2612

Interests

Interests

  • Meditation / Zen

  • Japanese Martial Arts

  • Gaming / Virtual Reality

  • Reading

  • Snowboarding