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Patrick Carmichael

Patrick Carmichael

Senior Technical Account Manager | Solutions Engineer | Ad Tech & AI Systems

New York City, NY, US
617-862-8819

Background


About

About

I've sat in both chairs. I spent four years at Paramount managing FreeWheel as a client—escalating tickets, pushing for roadmap features, optimizing yield against platform limitations. Now I'm on the other side, and that publisher-first perspective shapes everything about how I support my accounts.

At FreeWheel, I partner with streaming and CTV publishers—Roku, Samsung, TCL, Bloomberg, and others—delivering 202% to goal in my first performance period. I led Samsung's SSP migration that drove 160% year-over-year growth and I'm currently managing Roku's 90-day transition to Streaming Hub, a process that's becoming the template for strategic publisher onboarding at scale.

My approach combines technical depth with commercial ownership. I don't just fix integration issues; I co-own account strategy, leverage AI tools to accelerate client workflows, and deliver the kind of white-glove service that turns platform complexity into yield growth.

Work Experience

Work Experience

  • Senior Technical Account Manager, SSP Accounts, FreeWheel (Comcast)

    Jul, 2025 - Present

    Hit the ground running as trusted expert and technical partner for eight high-visibility strategic SSP publisher accounts—Roku, Samsung, TCL, Bloomberg, FrndlyTV, Katz, Wurl, and Canela TV—each representing significant revenue opportunities and requiring careful navigation of complex client dynamics. Onboarded faster than any recent team addition; transitioned from learner to mentor within 90 days and quickly became a recognized contributor across the organization.

    • Delivered 202% to goal across all eight strategic accounts in first performance period

    • Roku: 197% to goal

    • Samsung: 208% to goal; led SFX migration driving 160% YoY growth

    • TCL: 955% to goal; elevated to top revenue driver with FreeWheel ranking in their top 2 performing SSPs

    • Bloomberg: 217% to goal

    • Managing Roku's transition from managed service to full Streaming Hub on a 90-day implementation timeline—establishing the migration playbook for future strategic publishers

    • Proactively troubleshoot deal delivery and performance issues, serving as first line of defense across complex integrations including ORTB implementations and audience manager configurations

    • Apply AI tools (Claude, Glean) to accelerate QBR preparation, client documentation, and pattern recognition across account performance data

    • Co-own commercial relationships with responsibility for account strategy, spend growth, upsells, and renewals across a multi-million dollar book of business

    • Navigate challenging account dynamics across highly visible partnerships, consistently proving value through proactive problem-solving and follow-through

    • Known for open communication with management, cross-functional partners, and clients—building trust through transparency and responsiveness

    • Function as bridge between internal teams (Product, Supply Operations, Advisory, Solutions Engineering) and external publishers

    • Mentor new team members and create standardized account management infrastructure including documentation systems, Slack channels, and onboarding materials

    • Lead metadata health initiative and contribute to AI workflow automation projects

    • Developing toward Strategic SSP Publisher SME role—go-to resource for SSP publisher strategy and Streaming Hub migration processes across the US Supply Team

  • Technical Solutions Engineer, Burt Intelligence

    May, 2024 - Nov, 20246 months

    Enterprise client platform integration and technical support across 15+ client environments in the ad analytics space.

    • Resolved 95% of platform integration issues within 24 hours using SQL, JSON API configuration, and AWS tooling

    • Automated S3-to-BigQuery ETL pipelines processing 2TB+ daily, eliminating 20 hours/week of manual data transfers

    • Built custom REST API integrations and Python web scraping solutions that reduced client onboarding from 6 weeks to 4 weeks (35% faster)

    • Maintained 99.5% client satisfaction scores through proactive CloudWatch monitoring and custom alerting workflows

    • Coordinated zero-downtime production releases via Jira, managing nightly migrations affecting 50M+ ad impressions

  • Pricing Lead, North America, Bloomberg

    May, 2023 - Nov, 20236 months

    Directed product catalogs and pricing strategies for digital, video, print, social, and podcast inventory across 8+ platforms reaching 80M+ monthly users.

    • Increased deal closure rates by 22% ($3.5M+ additional revenue) through optimized pricing strategies and cross-functional collaboration with sales, BI, and campaign management

    • Built analytics dashboards (SQL + Datorama + Tableau) that improved decision-making efficiency by 30%

    • Created GTM strategies for generative AI learning tools that accelerated sales funnel velocity by 18%

  • Global Revenue Lead, Large Partner Solutions, Google

    Jun, 2022 - Jan, 20237 months

    Led technical support and revenue optimization for 15+ large publishers on a $200M+ programmatic portfolio. Role eliminated in January 2023 layoffs.

    • Grew portfolio by 25% through publisher revenue optimization and yield strategies

    • Designed automated analytics pipelines using BigQuery and GCP that saved 2+ hours weekly and informed $5M+ in quarterly decisions

    • Participated in early Gemini (then Bard) internal release testing, providing structured feedback on LLM performance and integration patterns

  • Senior Programmatic Yield Manager, Paramount

    Jul, 2018 - Jun, 20223 years 11 months

    Primary technical liaison between Paramount's digital properties and FreeWheel's ad serving platform. Four years of managing FreeWheel as a publisher client—experiencing platform limitations, escalation processes, and yield optimization challenges firsthand—now directly informs how I support FreeWheel's supply partners.

    • Drove VAST 4.0/VPAID 2.0 compliance across all digital properties, cutting ad serving errors by 40%

    • Led Viacom–CBS merger technical integration: unified SQL dashboards across 100M+ daily transactions and surfaced $8M in previously hidden revenue opportunities

    • Managed integrations with 50+ programmatic partners (DSPs/SSPs), implementing header bidding optimizations that boosted performance by 28%

    • Built live Tableau dashboards pulling from 8 data sources and 5M+ daily impressions, increasing revenue visibility by 65%

    • Designed audience segment taxonomy connecting first-party data across digital ecosystem, improving targeting precision by 35%

  • IT Business Applications Analyst (Co-op), John Hancock

    Jun, 2015 - Aug, 20153 months

    Coordinated data transmission for LTC systems processing; facilitated cross-border meetings with Toronto office.

  • Financial Assurance Auditor (Intern), EY

    Jun, 2014 - Aug, 20143 months

    Identified and verified IT-dependent and manual controls for financial statements audits in the insurance industry.

  • Research Analyst (Intern), East Coles

    Sep, 2012 - Dec, 20123 months

    Collected investment banking market evaluation data through interviews with multi-national executives.

  • Customer Service Department Head, Stop & Shop

    Jan, 2007 - Jun, 20147 years 5 months

    Supervised 20+ front-end employees; managed billing operations and implemented shrink loss reduction strategies.

Projects Experience

Projects Experience

  • AI Workflow Tools & Automation Systems

    - Present

    Development of AI workflow tools and automation systems including Model Context Protocol (MCP) server integrations that connect LLMs to enterprise data sources, n8n-based automation pipelines for media workflows, and knowledge graph architectures for persistent AI context. This hands-on work with emerging AI infrastructure directly informs how I apply these tools to accelerate account management at FreeWheel.

    • Built MCP server integrations connecting LLMs to enterprise data sources

    • Developed n8n-based automation pipelines for media workflows

    • Architected knowledge graph systems for persistent AI context

Skills

Skills

  • Ad Tech & Programmatic

    FreeWheel (MRM, SSP, MPP, Streaming Hub)

    Google Ad Manager 360

    Header Bidding

    Prebid

    SSP/DSP Integration

    VAST 4.0/VPAID 2.0

    ORTB

    OTT/CTV

    Addressable TV

    Private Marketplace (PMP)

    Deal ID Management

    Floor Pricing

    Auction Dynamics

    Supply Path Optimization (SPO)

    First-Party Data Strategy

    Yield Management

  • Development & Data

    SQL (advanced)

    Python (intermediate)

    AWS (S3, Lambda, Athena, Glue, CloudWatch)

    BigQuery

    GCP

    REST APIs

    ETL Pipelines

    Docker

    Git

    JSON Configuration

    Log Analysis

    API Debugging (Postman)

  • Analytics & Visualization

    Tableau

    Looker

    Datorama

    Google Sheets (advanced)

    Data Modeling

    A/B Testing

    Revenue Forecasting

    Dashboard Development

  • AI & Automation

    LLM APIs (Claude, GPT, Gemini)

    Prompt Engineering

    RAG (Retrieval Augmented Generation)

    Semantic Search

    LangChain

    LlamaIndex

    Vector Databases (Pinecone, Weaviate, Qdrant)

    Knowledge Graphs

    Model Context Protocol (MCP)

    AI Agents

    n8n

    FastAPI

    Glean

  • Client & Strategy

    Strategic Business Reviews

    Account Planning

    Stakeholder Management

    Executive Communication

    Cross-Functional Leadership

    Publisher Training & Enablement

    Technical Documentation

    Process Improvement

    Change Management

    Escalation Management

  • Tools & Collaboration

    Jira

    Confluence

    Slack

    HubSpot

    Salesforce

Education

Education

  • Operations & Information Management, Bachelor of Business Administration, University of Massachusetts Amherst

    Sep, 2014 - May, 2018

Certificates

Certificates

Awards

Awards

  • SAP Student Recognition Award , UMass Amherst

    Awarded on:

  • Dean's List , UMass Amherst

    Awarded on:

  • Best Deliverables, Data Visualization , Tableau

    Awarded on:

Volunteer Work

Volunteer Work

  • Board Member, EMERGE LGBTQ+ Employee Resource Group

    Jul, 2018 - Jun, 2022

    Served on the board of Paramount's LGBTQ+ employee resource group, partnering with external organizations including ACLU, GMHC, and local community groups to develop internal programming and community engagement initiatives.

  • Leadership Roles, DEI & LGBTQ+ Employee Resource Groups

    Jun, 2022 - Jan, 2023

    Held leadership roles across three employee resource groups focused on diversity, equity, inclusion, and LGBTQ+ advocacy, driving inclusivity initiatives and cross-functional programming.

References

References

  • Manager, FreeWheel (January 2026)

    You are doing an absolutely outstanding job. Your onboarding was so simple and seamless—you hit the ground running and you're making huge strides with such a big impact. You are a recognizably incredible contributor, and the team really, really appreciates your work.

    You've picked things up faster, quicker than anyone I've seen come onto the team. You're a shining star example of an outsider coming in—you've onboarded so quickly.

    You're on incredibly challenging and highly visible accounts with huge opportunities and a lot of attention. Could be a stressful situation, but you're handling it really, really well.

    I applaud you for your open communication. You've proven yourself over and over again.