Marketing and Design Officer, St Andrews Encyclopaedia of Theology
Jan, 2023 - Present
Led design and production of the largest conference in University of St Andrews history (700+ delegates), managing a 6-month rebrand and design programme from inception through to deinstallation — including logos, wordmarks, brochures, leaflets, exhibition stands, banners, marquees, table runners, venue signage and wayfinding across all touchpoints.
Researched, developed and implemented brand identity for a global, open-access academic resource, in collaboration with senior editors and administrators — ensuring consistency across all digital and print outputs.
Created a wide range of high-impact visual materials including brochures, posters, digital ads, web graphics and fundraising pamphlets, ensuring consistency with brand identity across every campaign and initiative.
Produced motion graphics for social media using After Effects, contributing to audience engagement and growth in line with content plans.
Researched, scripted, filmed and edited 70+ video interviews with encyclopaedia authors, helping them introduce their work to a global online audience via YouTube; grew channel following through X and YouTube. Applied colour grading and professional audio processing throughout post-production workflow.
Provided creative direction and mentoring support to a junior designer employed to assist with conference workload.
Designed incremental improvements to the encyclopaedia homepage, which receives 20,000+ unique visitors per month; liaised with web development team to ensure graphics met technical specifications.
Managed and maintained the Encyclopaedia's social media presence, driving audience engagement across platforms.
Implemented and evaluated targeted Google Ads campaigns for the related AAR project to enhance visibility and reach.
Helped organise and document art exhibitions related to the project; designed promotional posters and flyers for print and online distribution; photographed exhibitions in RAW format and edited using Adobe Lightroom.
Wrote a design essay for the Encyclopaedia.
Identified and pursued funding opportunities for a similar role at Morphe Arts; co-authored a successful £50k In-Frame funding bid — demonstrating the ability to translate creative projects into compelling funding applications.