Technology by itself cannot solve your business problems. A 2023 Gartner survey found that marketing technology has a one-third utilization rate, which means that just writing a check to purchase new software could be shortchanging your ROI by two-thirds... or more!\n\nInstead, true digital transformation comes from looking at both halves of the concept: digital technology as well as business transformation. A business will stagnate unless it is growing in both technical and organizational maturities.\n\nMy background is in software technology consulting and in leading technology e-commerce operations, both in B2C and B2B contexts. By drawing from my experience on each side of the table I help clients pick solutions that meet their business needs without being too complex. \n\nI often work on C# .NET projects with continuous cloud deployment in Azure but I'm never one to shy away from the right solution, including JavaScript, PHP, AWS, GCP, or other PaaS and IaaS platforms.