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Michelle Luo

Michelle Luo

Data Analyst

San Francisco Bay Area, CA
669-207-7162

Background


About

About

Data Analyst with a Master’s in Data Analytics and a Bachelor’s in Statistics. Expert in transforming complex datasets into actionable product insights through advanced SQL, Python, and Tableau. Specialized in conversion rate optimization and A/B testing.

Work Experience

Work Experience

  • Data Analyst, Apple

    Jun, 2020 - Dec, 20211 year 7 months

    • Built real-time detection for low-conversion pages using Spark and Snowflake; reduced response time to 5 mins and fix times to 4 hours, boosting sales conversion.

    • Streamlined user segmentation for personalized promotions with Spark, reducing processing time to 2 hours to support daily marketing activations.

    • Created Tableau dashboards with SQL models to visualize inventory turnover, leading to a 12% reduction in excess stock via data-driven replenishment.

    • Optimized large-order allocation using SQL to identify supply chain bottlenecks, ensuring stability during high-stakes product rollouts.

  • Specialist, Apple

    May, 2018 - Jun, 20202 years 1 month

    • Applied K-means clustering to analyze sales imbalances; redesigned display strategies based on clusters, increasing Q1 units sold by 25%.

    • Developed time series models to forecast hourly traffic; designed Tableau dashboards to help managers optimize staff schedules and improve customer service ROI.

    • Applied ARIMA models to forecast stock shortages across 7+ stores, preventing over 2,000 potential stockouts through proactive inventory management.

    • Processed 200+ product return records using TF-IDF for keyword extraction and sentiment analysis to identify key user friction points.

Projects Experience

Projects Experience

  • Real-time Customer Behavior Data Processing

    - Present

    Implemented a stream processing system using Apache Flink to identify conversion funnel drop-offs; simulated A/B testing to evaluate UI changes on CTR.

  • Housing Data ELT Pipeline & Analytics

    - Present

    Led end-to-end ELT pipeline development, reducing processing latency by 50% via dbt modeling and automated Airflow orchestration; ensured 100% data reliability.

Skills

Skills

  • Languages

    SQL (Expert)

    Python

    R

    Java

    C++

  • Data Engineering

    dbt

    Snowflake

    Airflow

    Spark

    Hive

    AWS

    Hadoop

  • Methodologies

    A/B Testing

    Time Series Forecasting

    Regression Analysis

    NLP

    Cluster Analysis

Education

Education

  • Master of Data Analytics, , Northeastern University

    Sep, 2022 - Mar, 2025

  • Bachelor of Statistics, , Guangdong University of Foreign Studies

    Sep, 2010 - Jun, 2014