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Martin Benn

Martin Benn

Director of Product & GTM Platform Leader

Atlanta, GA, US
(262) 880-3970

Background


About

About

Accomplished Director of Product & GTM Platform Leader with 10+ years of experience driving multi-market SaaS platform scale ($10M to $40M ARR) and leading cross-functional organizations through a $300M private equity exit. Strategic people leader experienced in directing multidisciplinary pods—including Product Managers, Solutions Engineers, RevOps, and external consulting agencies—by establishing clear democratic autonomy, operational governance, and talent acceleration frameworks. Proven executive communicator skilled in bridging product strategy with C-suite commercial priorities, resolving organizational friction, and scaling team delivery across complex healthcare and enterprise data ecosystems[cite: 1].

Work Experience

Work Experience

  • Technical Product Manager - AI Platforms & Enterprise Data, Clearwave Corporation

    Jan, 2023 - Present

    Leading technical platform strategy, multi-EHR interoperability across 50+ systems, and AI-driven workflow innovation.

    • Architected multi-EHR interoperability methodology across 50+ Practice Management/EHR platforms and 10 vendor partnerships, opening net-new vertical market opportunities that expanded SAM by $40M.

    • Engineered an AI-driven reschedule monitoring algorithm delivering $1.87 in transaction value per event, reducing administrative friction and freeing staff capacity for high-value revenue cycle workflows.

    • Led technical platform re-architecture in coordination with onshore/offshore engineering resources and data science teams, centralizing application logs into a unified auditing subsystem.

    • Designed and deployed enterprise Agentic AI Skills and evaluation pipelines for Client Operations and Sales, enabling conversational LLM agents to deliver dynamic, context-aware telemetry dashboards.

  • Director, Solutions & GTM Strategy, Clearwave Corporation

    Jan, 2022 - Jan, 20231 year

    Owned executive portfolio scaling, talent coaching, and C-suite deal governance through a $300M private equity exit.

    • Scaled organizational platform strategy across horizontal and vertical health markets, driving a 400% ARR expansion ($10M to $40M) and delivering core business performance that underpinned a $300M private equity exit.

    • Recruited, onboarded, and mentored high-performing Solutions Engineers and cross-functional team members, establishing career development frameworks and a delegation model that increased team output and cross-departmental autonomy.

    • Founded and chaired the C-Suite Deal Governance Committee alongside the CEO, CRO, Chief Client Officer, and SVP of Product—establishing organizational alignment, mitigating operational delivery risk, and increasing bottom-of-funnel sales conversions from <15% to >20%.

    • Spearheaded enterprise-wide commercial transformation by orchestrating the organization-wide pivot to the Challenger sales methodology, aligning Product, Sales, and Operations around value-driven buyer journeys.

  • Manager, Sales Operations & Solutions Engineering, Clearwave Corporation

    Jan, 2021 - Jan, 20221 year

    Directed multidisciplinary pods, managed M&A change integration, and governed third-party software development partners.

    • Directed a cross-functional pod of 4 direct reports and external agency resources; built a culture of accountability and transparent deliverable tracking that eliminated cross-team operational blockers.

    • Led cross-departmental technical integration following corporate acquisition, orchestrating the harmonization of legacy teams, CRMs, accounting engines, and support tools into a single scalable infrastructure.

    • Rebuilt enterprise partner/account hierarchies and private equity relationship tracking in Salesforce, constructing stage-by-stage outreach workflows and executive dashboards to support $300M PE exit.

    • Managed third-party software development partners and technical consultants, aligning external vendor velocity with internal quarterly roadmap milestones and strategic business objectives.

  • Sales Engineer & GTM Operations Specialist, Clearwave Corporation

    Jan, 2018 - Jan, 20202 years

    Executed pre-sales technical discovery, full CRM migration, and sales enablement tooling.

    • Delivered pre-sales and post-sales technical discovery, custom software demonstrations, and solution architecture guidance to prospective enterprise healthcare clients.

    • Executed full-scale CRM migration from HubSpot to Salesforce; integrated Pardot for automated marketing and configured foundational lead/opportunity scoring and territory management frameworks.

    • Built comprehensive new-hire training knowledge bases, standardized demo environments, and deployed Salesforce High Velocity Sales (Sales Engagement) to accelerate sales rep ramp-up.

  • Lead Implementation Consultant, FieldEdge (Xplor Field Services)

    Jan, 2017 - Jan, 20181 year

    Deployed enterprise field service workflows and payment integrations to accelerate client time-to-value.

    • Deployed core enterprise field service workflows and payment integrations into QuickBooks, accelerating client time-to-value (reducing onboarding from 12 to 4 weeks) while maintaining <5% churn.

Skills

Skills

  • Executive Leadership & Governance

    Cross-Functional Pod Management

    Democratic Autonomy & Delegation

    Talent Acquisition & Mentorship

    Board & C-Suite Communication

    Deal Governance Committees

  • Product & Platform Strategy

    Product Lifecycle Management (PLM)

    Multi-Year Roadmap Execution

    Go-To-Market (GTM) Enablement

    Enterprise Architecture

    Cost-Benefit Analysis & ROI Frameworks

  • Salesforce & Enterprise Tech

    Salesforce (Experience/Sales/Service/Marketing Cloud)

    Sales Engagement

    Sales Intelligence (Clari, Gong, Salesloft)

    CLM (Ironclad, Conga, DocuSign)

    Seismic

  • Enterprise Data & Integrations

    Multi-Domain Data Architecture

    Scheduling, EHR, Clinical, & Payment Systems

    Interoperability Frameworks

    Centralized Auditing Subsystems

    API & Microservices

Education

Education

  • International Studies (Concentration: Political Economy), Bachelor of Arts (B.A.), Emory University

    - Present

    Emory University Hatchery Start-Up Incubator: Graduate (Focus on PMF & Growth Strategy)

    Challenger Sales Leadership Curriculum: Certified (Executive Commercial Value & Challenger Selling)