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Manikantan

Manikantan



Background


About

About

Senior Product & Data Analyst with 6+ years of experience solving complex business problems through product analytics, experimentation, predictive modeling, and AI-driven analytics across SaaS and FinTech. Proven expertise in SQL, Python, statistical analysis, A/B testing, dashboarding, and executive storytelling. Experienced in partnering with Product, Engineering, and Business teams to define KPIs, uncover growth opportunities, perform root cause analysis, and influence strategic product decisions. Hands-on experience building production AI applications, scalable analytical workflows, and machine learning solutions that deliver measurable business impact.

Work Experience

Work Experience

  • Senior Product Analyst – Revenue Intelligence, Mindtickle

    Aug, 2024 - Present

    Led Product Analytics and AI initiatives for Revenue Intelligence, partnering with Product, Engineering, Customer Success, and executive leadership to drive product adoption, customer health insights, and strategic decision-making.

    • Standardized Monthly Active User (MAU) metrics across five product lines, improving executive reporting consistency and enabling accurate product performance tracking.

    • Analyzed over 11,400 Digital Sales Room sessions using SQL and behavioral analytics to identify engagement patterns, predict customer health, and support proactive interventions across $2.4M of at-risk ARR.

    • Designed and delivered over 120 executive dashboards in Sisense, providing actionable insights for Product, Revenue Operations, and leadership teams.

    • Built a production-grade AI platform integrating Salesforce CRM data and customer conversations to evaluate lead quality and sales execution quality using Large Language Models.

    • Developed a self-service analytics platform processing over 1,300 customer conversations monthly, increasing sales conversion rates by 7% through AI-driven coaching insights.

    • Benchmarked commercial LLMs against locally hosted Small Language Models, reducing inference costs by 30% while maintaining production performance.

    • Designed structured prompt engineering and validation frameworks to reliably extract competitive intelligence, customer objections, product feedback, and sales insights from unstructured data.

  • Senior Product Analyst, Razorpay

    Aug, 2023 - Aug, 20241 year

    Owned product analytics for merchant engagement and monetization initiatives, partnering with Product Managers, Engineering, and Business teams to drive product adoption through experimentation and data-driven decision making.

    • Defined product success metrics for merchant onboarding, activation, engagement, and monetization initiatives.

    • Designed end-to-end experimentation frameworks using A/B testing, cohort analysis, and causal inference to evaluate product investments.

    • Led multiple product experiments on gamification initiatives, increasing Gross Merchandise Value (GMV) by 23% while reducing merchant churn by 10%.

    • Performed funnel analysis and customer segmentation to identify adoption bottlenecks and prioritize product roadmap improvements.

    • Built scalable SQL-based analytical workflows and dashboards supporting Product and Business leadership.

    • Conducted root cause analysis on subscription churn and developed predictive analytical frameworks for customer retention initiatives.

  • Lead Analyst – Risk Analytics, Razorpay

    Aug, 2019 - Aug, 20234 years

    Led large-scale payment analytics initiatives focused on transaction monitoring, anomaly detection, operational risk, and business intelligence across multiple payment systems.

    • Built automated SQL monitoring systems that identified payment anomalies worth over ₹30 Crore, preventing approximately ₹1.2 Crore in immediate financial leakage.

    • Performed large-scale transaction analysis using SQL to diagnose payment failures, identify root causes, and recommend process improvements.

    • Collaborated with Engineering, Operations, and Product teams to improve payment reliability and operational efficiency.

    • Developed automated dashboards and KPI monitoring frameworks supporting payment health, operational performance, and executive decision-making.

    • Analyzed transaction behavior across multiple payment channels to identify emerging risk patterns and improve business processes.

  • Research Analyst, Suprawin Technologies

    Feb, 2017 - Feb, 20192 years

    Performed financial data analysis and anomaly detection for global financial institutions, supporting fraud investigations and operational risk management.

    • Analyzed financial transaction behavior across more than 1,300 business entities using statistical anomaly detection techniques.

    • Produced analytical reports supporting fraud investigations and regulatory compliance initiatives.

    • Collaborated with cross-functional teams to improve investigation efficiency and reporting quality.

Skills

Skills

  • SQL & Databases

    SQL

    Snowflake

    PostgreSQL

    BigQuery

    Window Functions

    CTEs

    Query Optimization

    Data Modeling

  • Python

    Python

    Pandas

    NumPy

    SciPy

    Data Analysis

    Automation

  • Product Analytics

    Product Analytics

    KPI Definition

    Funnel Analysis

    Cohort Analysis

    Customer Journey Analysis

    Behavioral Analytics

    Segmentation

    Root Cause Analysis

  • Experimentation & Statistics

    A/B Testing

    Hypothesis Testing

    Statistical Analysis

    Causal Inference

    Confidence Intervals

    Power Analysis

    Sample Size Estimation

  • Machine Learning

    Random Forest

    Classification

    Feature Engineering

    Model Evaluation

    Cross Validation

    Predictive Analytics

    Customer Health Prediction

  • Artificial Intelligence

    Generative AI

    Large Language Models

    Prompt Engineering

    LLM Evaluation

    AI Workflow Automation

    Retrieval-Augmented Generation

    Production AI Systems

  • Data Engineering

    Airflow

    ETL Pipelines

    Data Pipelines

    Snowflake

    AWS Lambda

    AWS EKS

    Docker

    Git

  • Business Intelligence

    Sisense

    Looker

    Tableau

    Executive Dashboards

    Data Visualization

    KPI Reporting

    Storytelling with Data

  • Big Data

    Apache Spark

    Hive

    Large Scale Data Processing

    Distributed Computing

  • Business & Leadership

    Stakeholder Management

    Cross-functional Collaboration

    Business Strategy

    Product Strategy

    Executive Communication

    Requirements Gathering

    Decision Support