Technical Product Manager, User Growth & Engagement,
Nov, 2021 - Dec, 20221 year 2 months
My core focus was on driving user-growth strategies for our influencer segment (50k+ users). By innovating new user entry points and utilizing machine learning for personalized content, I facilitated collaboration among data science, partner management, marketing, and engineering teams for seamless collaboration.
Developed AI chatbot to handle 1,500+ daily support inquiries from influencer/brand accounts, improving product design + UX by reducing response times from 2 days to under 90 seconds; blueprint adapted to internal bot now serving 400 million users.
Developed and maintained ETL/ELT pipelines between Hive and GCP + implemented ML models for personalized content recommendations, increasing user engagement 2x.
Led the cross-department strategy for tech PRDs, aligning technology and business goals to enhance decision-making and risk management.
Launched 3 end-to-end React apps (2 Next.js, 1 Redwood), fueling a 20% YoY growth in user base and a 25% increase in daily revenue from in-app purchases.