×
Filippo Danesi

Filippo Danesi

SEO, AI & LLM Specialist

Zurich, Zurich, CH
Italian, English, German

Background


About

About

SEO specialist with 6 years of experience helping businesses grow through data-driven content strategies and technical optimization. Currently managing global SEO initiatives at Triumph International across 15+ markets. I combine traditional SEO expertise with AI and NLP technologies to create scalable content solutions. My background in psychology enhances my understanding of user behavior and search intent, enabling me to build more effective user journeys.

Work Experience

Work Experience

  • Content Manager, SEO, Triumph International

    Jan, 2025 - Present

    Leading global SEO and content strategy for a major fashion brand with presence in 15+ international markets. Focus on implementing scalable content governance and leveraging AI technologies for optimization.

    • Manage and optimize content strategy for 15+ international markets with localized approach

    • Developed global content governance framework reducing content production time by 25%

    • Implemented NLP and NLU technologies to automate content analysis and improve relevancy scores

    • Collaborate with regional teams to ensure SEO best practices across all digital touchpoints

  • SEO Specialist (Tech Lead), NUR

    Mar, 2022 - Dec, 20242 years 9 months

    Led technical SEO initiatives for enterprise clients in e-commerce, finance, and manufacturing sectors. Pioneered the agency's AI-SEO practice and machine learning applications.

    • Conducted 50+ technical and content audits for enterprise clients

    • Achieved average organic traffic growth of 35% within first 6 months for key accounts

    • Led R&D initiatives in AI-SEO, developing proprietary content optimization workflows

    • Mentored team of 5 junior SEO specialists on technical and strategic aspects

  • SEO Specialist, Tesecom

    Sep, 2020 - Feb, 20221 year 5 months

    Managed SEO campaigns for diverse portfolio of B2B and B2C clients, focusing on content strategy and performance optimization.

    • Developed content strategies based on search intent analysis and competitor research

    • Improved average client rankings for target keywords by 40% over 12 months

    • Created monthly performance dashboards and actionable insights for 20+ clients

    • Collaborated with PPC team to align organic and paid strategies, improving overall ROI

  • SEO Specialist, Brand-On

    Feb, 2019 - Aug, 20201 year 6 months

    Specialized in e-commerce SEO optimization, focusing on technical improvements and conversion rate optimization for online retailers.

    • Optimized site architecture and navigation for 15+ e-commerce clients

    • Implemented schema markup and technical fixes improving crawlability by 30%

    • Executed link building campaigns securing 100+ high-quality backlinks

    • Maintained 95% client retention rate through clear communication and consistent results

Projects Experience

Projects Experience

  • Verbalist

    Jan, 2024 - Present

    Advanced AI tool for SEO content analysis and optimization

    • Product Designer and AI Engineer for content strategy automation platform

    • Processes 1000+ pages monthly for content optimization insights

    • Built with Python, IBM Watson NLU, OpenAI, and Anthropic APIs

    • Reduces content analysis time by 70% compared to manual methods

  • NLU Analyzer

    Jan, 2025 - Present

    Advanced text analysis and optimization tool using IBM Watson NLU and AI models

    • Open-source tool for semantic content analysis

    • Supports multiple export formats for workflow integration

    • Built with React, TypeScript, Tailwind CSS, and shadcn/ui

    • Used by SEO professionals for content optimization

  • Web Content Scraper

    Jan, 2025 - Present

    Clean web content extraction tool with minimalist design

    • Streamlines content extraction for SEO analysis

    • Built with React, TypeScript, and Firecrawl API integration

    • Features dark mode and secure API key management

    • Processes 100+ URLs daily for content audits

Skills

Skills

  • Technical SEO

    Core Web Vitals

    JavaScript SEO

    Site Architecture

    Schema Markup

    Page Speed Optimization

  • Content & Semantic SEO

    Search Intent Analysis

    Entity SEO

    E-E-A-T Optimization

    NLP/NLU Implementation

    Topic Clusters

  • Analytics & Performance Measurement

    Google Analytics 4

    Google Search Console

    Python for SEO

    Looker Studio

    Conversion Tracking

  • SEO Tools & Platforms

    Screaming Frog

    Ahrefs

    SEMrush

    Google Tag Manager

    ContentKing

  • International & E-commerce SEO

    International SEO Strategy

    Hreflang Management

    Product Feed Optimization

    Faceted Navigation

    E-commerce Platforms

  • AI & Automation for SEO

    Python Automation

    IBM Watson NLU

    OpenAI/Claude APIs

    Machine Learning for SEO

    Web Scraping

Education

Education

  • Global Marketing, Diploma, Fondazione Italia USA

    Jan, 2021 - Jan, 2022

  • Data Analytics, Certificate, 24ORE Business School

    Jan, 2021 - Jan, 2021

  • E-commerce: Design and Management, Diploma, Istituto Europeo di Design (IED)

    Jan, 2020 - Jan, 2021

  • Web Design, Diploma, Istituto Modartech

    Jan, 2018 - Jan, 2019

  • Clinical Psychology, Bachelor, Università di Pisa

    Jan, 2013 - Jan, 2017

Interests

Interests

  • Programming

    PythonJavaScriptOpen SourceAutomation
  • Fitness

    Weight TrainingRunningNutrition
  • Music

    Playing DrumsRockJazz
  • Travelling

    Cultural ExplorationPhotographyLocal Cuisine