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Eppo Heemstra

Eppo Heemstra

Senior Digital Consultant at AkzoNobel

Dutch, English, German

Background


About

About

Digital marketing and IT specialist with international experience and track record of delivering value to organizations strategically and operationally. Excellent collaborator and communicator with strong stakeholder and project management skills combined with in-depth technical knowledge and a hands-on problem solving approach. Passionate about the combination of (marketing) technology (Web, Advertising, Data Analytics) and business operations. MarTech Allrounder, Website Product Owner and Certified Scrum Master.

Work Experience

Work Experience

  • Senior Manager, Marketing Operations, Mambu

    Jan, 2019 - Mar, 20212 years 2 months

    Product owner for mambu.com, responsible for global digital marketing programs and MarTech platforms. Designed jamstack-based architecture and digital marketing applications in a B2B context.
    Agile software development: Product Owner and Servant Leader
    Web & Marketing technology stack development
    Digital marketing operations
    Data, reporting, analytics & automation
    Marketing Technology Management
    JAMstack web architecture development and implementation

  • Marketing Manager, Ad Ultima Group transforms into 9altitudes

    Feb, 2018 - Jan, 201911 months

    Marketing Management
    Microsoft Partner Marketing
    Events Management
    Wordpress Development

    Organized and hosted Pylades' yearly customer-focus event
    Transformed the web presence with Wordpress web development agency
    Set up and deployed omnichannel digital marketing operations: Search, display advertising, and measurement approach. Implemented lead-gen operations support for sales.

  • Digital Marketing Manager EMEA, Axon

    Nov, 2016 - Dec, 20171 year 1 month

    Digital Marketing
    Web Management
    Data & Reporting and Email Marketing campaigns
    Rebranding
    Localisation & Translation projects
    Demand gen program setup
    Marketing technology setup

  • Global Digital Marketing Manager, G Data Software

    Feb, 2014 - Aug, 20162 years 6 months

    G Data is a German software company that focuses on IT security. The company was founded in 1985 and is headquartered in Bochum.

    They are known for being the creators of the world's first antivirus software.

    B2C Digital Marketing
    E-commerce & ROI reporting
    Programmatic buying advertising programs
    Digital Marketing
    Measurement programs: analytics & reporting
    Sales enablement
    Copywriting
    Creative concept production
    Translation & localisation

  • E-Marketing Specialist, Insight

    Jun, 2011 - Dec, 20132 years 6 months

    Website management (CMS)
    E-commerce projects
    B2B digital marketing
    Content marketing
    Analytics & reporting
    Email marketing
    Translation & Localisation

  • Researcher, Gorkana

    Sep, 2010 - Jun, 20119 months

    Media research
    Database administration
    Interviewing
    Copywriting

  • Senior Consultant | Project Manager / Business Analyst, AkzoNobel

    Apr, 2021 - Present

    Temporary projects in digital transformation, web rollout management and business analyst consulting.

    • Manage and deliver Adobe AEM rollout projects end-to-end with a wide range of stakeholders and business units
    • Digital Marketing project management for AkzoNobel's largest yearly campaign

    Contracted through IntoAction

Skills

Skills

  • E-commerce
  • SEO
  • Copywriting
  • Translation
  • G DATA Software
  • docker
  • Web Hosting
  • Debian
  • Communication
  • Strategy
  • Adobe Creative Suite
  • Reasoning
  • Content Management
  • Office 365
  • Branding & Identity
  • Agile Methodologies
  • Content Management Systems (CMS)
  • Negotiation
  • Google Ads
  • negotiation
  • English
  • Contract Negotiation
  • Search Advertising
  • Linux
  • Facilitation
  • Interdisciplinary Collaboration
  • LAMPstack
  • Web Analytics
  • DNS
  • Conversion Optimization
  • Docker
  • Networking
  • Analytical Skills
  • Display Advertising
  • Google Analytics
  • ZFS
  • Data Analysis
  • Dutch
  • Ubuntu Server
  • Analytics
  • Research
  • Problem Solving
  • JAMstack
Education

Education

  • Information & Communication Management, Bachelor's degree, Hanzehogeschool Groningen / Hanze University of Applied Sciences

    Dec, 2005 - Dec, 2009

  • Law, Higher vocational degree, Alfa-college

    Dec, 2002 - Dec, 2005

Certificates

Certificates

  • Certified ScrumMaster (CSM), Scrum Alliance

    Issued on:

Volunteer Work

Volunteer Work

  • Advisor, nTitle

    Dec, 2017 - Dec, 2018

    Blockchain side project: digital marketing consultancy

References

References

  • Martine Korstanje (MBA)

    “Eppo is a very proactive Digital Marketing manager with a strong customer focus. He has developed and managed the digital marketing strategy for Axon in EMEA, setting a solid basis for international growth. He is able to oversee global digital marketing campaigns from the program management process to the campaign execution. He also has excellent communication skills and provides clear directions to other members of the Marketing Team. Eppo has implemented successfully a SEO/SEA strategy and managed the localization process for the international websites. Eppo has a great sense of humour and it’s a pleasure to work with him.”

  • Andreas Schneble

    Eppo managed several key programs as Global Digital Marketing Manager on my team, focused on online customer acquisition and ecommerce. He has a broad understanding of all elements of digital marketing and constantly remains up to date on the latest platforms and trends. I very much appreciated his willingness to take on new initiatives, and his ability to bring together the various stakeholders needed for a successful project. Eppo would be a great addition to any digital marketing or ecommerce team.

  • Andy Van Spijkeren

    I managed Eppo Heemstra for more than a year, during that time he performed exceptionally on tasks and projects. He is a multi-skilled professional with excellent communication skills, reliable and diligent in his work - Eppo Heemstra's ideas, skills, knowledge and understanding of Online Marketing allowed him to be very proficient in his day to day tasks and overall projects. Eventually he moved to the role of E-Commerce Team lead to become a manger of people himself and running strong and successful marketing campaigns that had a strong impact according KPIs set by Insight: Content, traffic, e-mail open/click rates, cost per lead and overall brand awareness.

  • Tobias Del Fa

    Eppo and I worked together during the early stages of Mediaplanet's online platform launch and collaborated on the foundations of this strategy. Some of his suggestions were essential for the improvement of our digital product and its performance. Eppo is a great team player and a creative thinker who works very well in fast paced environments.

  • Patrick Stoltze

    I have been working together with Eppo in order to establish a programmatic media buying partnership for G DATA in 2015. It has not only been a pleasure to work with Eppo on the personal level but also from the professional side to make this project grow month by month. Following constructive negotiations he has always been able to let us know which areas to improve in order to most efficiently make use of the programmatic technologies.

    Summarized: Bright guy with excellent RTA knowledge and most importantly also reliable professional behavior. Pleasure to be working with you.

  • Tim Andrews

    Since most of my work is within web design and programming, Eppo can best be described as my 'partner-in-crime' here at MediaPlanet. We have worked alongside various projects from small to large and it has been a very productive, enjoyable and positive experience.

    Eppo has extensive knowledge in SEO, SEM, social media marketing and email marketing. He is also very capable of thinking within tight deadlines, small budgets and restricted options. Overall, he has impressed me with his knowledge, determination and work ethic.

    I can also commend Eppo on his personality. He is friendly, easy to work with, has a great sense of humor and most importantly, has a huge passion and interest in his career and the company he works for. It has been very refreshing to work alongside someone with such an investment in improving and challenging the company and the people around him. He is also very skilled in translating his job and all the technical aspects of it into terms that anyone can understand.

  • Fleur van den Horn

    I have hired Eppo Heemstra while working with an international company seeking a translator and press writer for bth Dutch and English. In 2012 I have asked Eppo to translate my personal website and CV. Eppo is an easy to work with, reliable, friendly person to work with. Delivering on his promises and in time. Highly recommendable.

  • Michael Webster

    Eppo was a key member of our European team. He is enthusastic, hard working and full of ideas. A pleasure to have in the team.