Digital marketing and IT specialist with international experience and track record of delivering value to organizations strategically and operationally. Excellent collaborator and communicator with strong stakeholder and project management skills combined with in-depth technical knowledge and a hands-on problem solving approach. Passionate about the combination of (marketing) technology (Web, Advertising, Data Analytics) and business operations. MarTech Allrounder, Website Product Owner and Certified Scrum Master.
Senior Consultant | Project Manager / Business Analyst, AkzoNobel
Apr, 2021 - Present
Temporary projects in digital transformation, web rollout management and business analyst consulting.
Contracted through IntoAction
Senior Manager, Marketing Operations, Mambu
Jan, 2019 - Mar, 20212 years 2 months
Product owner for mambu.com, responsible for global digital marketing programs and MarTech platforms. Designed jamstack-based architecture and digital marketing applications in a B2B context.
Agile software development: Product Owner and Servant Leader
Web & Marketing technology stack development
Digital marketing operations
Data, reporting, analytics & automation
Marketing Technology Management
JAMstack web architecture development and implementation
Marketing Manager, Ad Ultima Group transforms into 9altitudes
Feb, 2018 - Jan, 201911 months
Marketing Management
Microsoft Partner Marketing
Events Management
Wordpress Development
Organized and hosted Pylades' yearly customer-focus event
Transformed the web presence with Wordpress web development agency
Set up and deployed omnichannel digital marketing operations: Search, display advertising, and measurement approach. Implemented lead-gen operations support for sales.
Digital Marketing Manager EMEA, Axon
Nov, 2016 - Dec, 20171 year 1 month
Digital Marketing
Web Management
Data & Reporting and Email Marketing campaigns
Rebranding
Localisation & Translation projects
Demand gen program setup
Marketing technology setup
Global Digital Marketing Manager, G Data Software
Feb, 2014 - Aug, 20162 years 6 months
G Data is a German software company that focuses on IT security. The company was founded in 1985 and is headquartered in Bochum.
They are known for being the creators of the world's first antivirus software.
B2C Digital Marketing
E-commerce & ROI reporting
Programmatic buying advertising programs
Digital Marketing
Measurement programs: analytics & reporting
Sales enablement
Copywriting
Creative concept production
Translation & localisation
E-Marketing Specialist, Insight
Jun, 2011 - Dec, 20132 years 6 months
Web management
E-commerce projects
B2B digital marketing
Content marketing
Analytics & reporting
Email marketing
Translation & Localisation
Researcher, Gorkana
Sep, 2010 - Jun, 20119 months
Media research
Database administration
Interviewing
Copywriting
Information & Communication Management, Bachelor's degree, Hanzehogeschool Groningen / Hanze University of Applied Sciences
Dec, 2005 - Dec, 2009
Law, Higher vocational degree, Alfa-college
Dec, 2002 - Dec, 2005
Certified ScrumMaster (CSM), Scrum Alliance
Issued on:
Advisor, nTitle
Dec, 2017 - Dec, 2018
Blockchain side project: digital marketing consultancy
“Eppo is a very proactive Digital Marketing manager with a strong customer focus. He has developed and managed the digital marketing strategy for Axon in EMEA, setting a solid basis for international growth. He is able to oversee global digital marketing campaigns from the program management process to the campaign execution. He also has excellent communication skills and provides clear directions to other members of the Marketing Team. Eppo has implemented successfully a SEO/SEA strategy and managed the localization process for the international websites. Eppo has a great sense of humour and it’s a pleasure to work with him.”
Eppo managed several key programs as Global Digital Marketing Manager on my team, focused on online customer acquisition and ecommerce. He has a broad understanding of all elements of digital marketing and constantly remains up to date on the latest platforms and trends. I very much appreciated his willingness to take on new initiatives, and his ability to bring together the various stakeholders needed for a successful project. Eppo would be a great addition to any digital marketing or ecommerce team.
I managed Eppo Heemstra for more than a year, during that time he performed exceptionally on tasks and projects. He is a multi-skilled professional with excellent communication skills, reliable and diligent in his work - Eppo Heemstra's ideas, skills, knowledge and understanding of Online Marketing allowed him to be very proficient in his day to day tasks and overall projects. Eventually he moved to the role of E-Commerce Team lead to become a manger of people himself and running strong and successful marketing campaigns that had a strong impact according KPIs set by Insight: Content, traffic, e-mail open/click rates, cost per lead and overall brand awareness.
Eppo and I worked together during the early stages of Mediaplanet's online platform launch and collaborated on the foundations of this strategy. Some of his suggestions were essential for the improvement of our digital product and its performance. Eppo is a great team player and a creative thinker who works very well in fast paced environments.
I have been working together with Eppo in order to establish a programmatic media buying partnership for G DATA in 2015. It has not only been a pleasure to work with Eppo on the personal level but also from the professional side to make this project grow month by month. Following constructive negotiations he has always been able to let us know which areas to improve in order to most efficiently make use of the programmatic technologies.
Summarized: Bright guy with excellent RTA knowledge and most importantly also reliable professional behavior. Pleasure to be working with you.
Since most of my work is within web design and programming, Eppo can best be described as my 'partner-in-crime' here at MediaPlanet. We have worked alongside various projects from small to large and it has been a very productive, enjoyable and positive experience.
Eppo has extensive knowledge in SEO, SEM, social media marketing and email marketing. He is also very capable of thinking within tight deadlines, small budgets and restricted options. Overall, he has impressed me with his knowledge, determination and work ethic.
I can also commend Eppo on his personality. He is friendly, easy to work with, has a great sense of humor and most importantly, has a huge passion and interest in his career and the company he works for. It has been very refreshing to work alongside someone with such an investment in improving and challenging the company and the people around him. He is also very skilled in translating his job and all the technical aspects of it into terms that anyone can understand.
I have hired Eppo Heemstra while working with an international company seeking a translator and press writer for bth Dutch and English. In 2012 I have asked Eppo to translate my personal website and CV. Eppo is an easy to work with, reliable, friendly person to work with. Delivering on his promises and in time. Highly recommendable.
Eppo was a key member of our European team. He is enthusastic, hard working and full of ideas. A pleasure to have in the team.