Senior Director, Product, Sailthru
Nov, 2019 - Oct, 20211 year 11 months
Formerly a customer, I joined Sailthru as one of the first 12 employees for the ride of a lifetime in the product organization. In nearly 10 years, we grew from API-focused NYC email startup to a worldwide omnichannel marketing automation tool used by Conde Nast, Minted, Nascar and other publishing/commerce powerhouses. Sailthru was acquired by CM Group in early 2019, setting forth a new era for our platform and brand.
Senior Director, Product (2019-2021:)
- Lead strategy for Sailthru's email, mobile, onsite & personalization capabilities through annual roadmap and epic development
- Conduit to cross-functional product coordination with executive leadership, sales, marketing, customer success and support, from RFPs, to SOWs, to renewal negotiations
- Through a quarterly roadmap planning cycle, guide a team of product managers and UX through business decisions and requirements gathering
- Contribute, present to industry analyst briefings and reports
- As a customer-obsessed brand, serve as chief collaborator and presenter for our customers in publishing/commerce, leveraging relationships from day-to-day newsletter editors to CMO/CTOs
- Provide cultural and organizational leadership through CM Group acquisition