Vikas Bansal
Bengaluru, IN
bansalv9@gmail.com
+91 7728054890
https://www.linkedin.com/in/vikas-bansal-871621ba/

Results-driven B2B Marketing Strategist with 6+ years of experience building predictable revenue pipelines for SaaS and technology companies. Specialized in designing and executing multi-channel outbound and inbound strategies across global markets (US, UK, EMEA, APAC). Proven track record of generating 20+ qualified meetings/month and improving reply rates by 4x through signal-based prospecting and AI-powered personalization.

Experience

B2B Lead Generation Expert
April 2025
 — 
Present
Empyra

Leading end-to-end demand generation and pipeline development.

  • Generated 20+ qualified meetings/month through multi-channel outbound strategies
  • Built AI-powered cold email campaigns using Smartlead, Apollo, and Clay
  • Executed ABM campaigns targeting enterprise IT leaders across global markets
  • Improved outreach performance through personalization and intent-based targeting
  • Managed CRM operations in HubSpot and Salesforce for pipeline tracking
Demand Generation - US Market
November 2024
 — 
April 2025
Skydo

Led demand generation for US market.

  • Generated 18-22 qualified meetings per month
  • Built multi-channel sequences achieving 12% reply rates
  • Executed signal-based prospecting using intent data
  • Optimized campaigns for higher conversion rates
Manager - Outbound Lead Generation
March 2022
 — 
November 2024
Xoxoday

Managed global outbound lead generation.

  • Scaled outbound engine across US, UK, Europe, and APAC
  • Led SDR team and improved outreach efficiency
  • Improved reply rates by 4x using AI personalization
  • Implemented HubSpot workflows and reporting dashboards
Senior Marketing Associate
September 2021
 — 
March 2022
Innovaccer

Supported enterprise marketing campaigns.

Associate Event Marketing
September 2020
 — 
September 2021
Innovaccer

Managed event marketing initiatives.

Education

The LNM Institute of Information Technology
January 2016
 — 
January 2020
Bachelor of Technology in Mechanical Engineering

Skills

Demand Generation:
B2B Lead Generation, Pipeline Development, Account-Based Marketing, Inbound Marketing
Outbound Marketing:
Cold Email, LinkedIn Outreach, Multi-Channel Campaigns, Cold Calling
Tools:
Apollo, Clay, Smartlead, HubSpot, Salesforce, LinkedIn Sales Navigator, Google Ads