I’ve been a digital designer since 1999. I started out in the BBC’s Creative Services department, where for six years I was Promo Director, designing more than a hundred promotional and advertising campaigns for BBC programmes right across the corporation, from Drama and Sport to CBeebies. Since going freelance in 2007 I’ve worked mainly on brand-driven campaigns for London ad agencies, games companies and broadcasters. Alongside campaign work I’ve specialised in storytelling through digital display campaigns, and done a good deal of UI, UX and web design, most recently WebAR experiences at Blippar, Swedbank’s digital brand guidelines at Landor & Fitch and PizzaExpress’s digital redesign at Truant. My education is in fine art and illustration, but professionally I’ve always worked at the technical end of design: coding, motion and building what I design. That’s also where my current focus is: building agentic AI workflows that take a design from layout to live site. I use AI coding agents such as Claude and GitHub Copilot to build and redesign WordPress themes and to work directly in the WordPress back end, and I’m connecting design tools like Figma, Photoshop, Sketch and Adobe XD into the same pipeline through MCP (Model Context Protocol) integrations, so that design-to-code handoff becomes one continuous, AI-assisted process.
Sportingtech is a global B2B iGaming platform (sportsbook and casino) with several international brands. I design and build its websites and campaign landing pages, and own the UI, UX and visual assets from first layout to launch.
Freelancing for Leo Burnett since 2017, usually on its more niche website projects and digital display campaigns.
An AI company whose computer-vision products assess vehicle and property damage for insurers. I raised the quality and consistency of the product UI and visual assets.
On the Swedbank account I contributed UI, layout and UX to the final stages of the bank’s digital brand guidelines, taking the existing site and guidelines to the next level.
At Blippar’s in-house creative studio I designed browser-based AR (WebAR) campaigns for brands in the US, Australia and the UK, end to end: pitch, ideation, proposal decks, user flows, wireframes, prototypes and delivery.
Led the UI and UX for PizzaExpress’s first complete digital redesign since 2006, launched 21 June 2021 — in practice a design from scratch.
Motion and graphic design for a World Gold Council campaign encouraging Gen Z to invest in physical gold.
Concepted and delivered player-acquisition and re-engagement campaigns for RuneScape 3 and Old School RuneScape, from first idea to final build.
Two contracts (Jul–Aug 2018 and Feb–Mar 2019): HTML5 digital display campaigns and site takeovers for McDonald’s, Škoda and Centrum, taking OOH and print campaigns into animated, interactive and video formats on quick turnarounds.
At Craft, McCann’s production arm, I designed, animated and built digital display campaigns from storyboard to delivery for Purina Felix, eBay (including its FFM ad platform) and Xbox.
A run of short contracts.
Brought in to set up a digital design capability in a TV- and print-led agency. Responsible for all digital output, from DoubleClick digital display campaigns to DOOH motion.
Hand-coded HTML5 rich media for Electronic Arts titles including Titanfall 2, UI and UX flows for Fitbit’s iPhone apps, and DOOH motion.
Freelanced through my own company while online advertising moved from Flash to HTML5 — often the specialist agencies brought in to make that move.
Creative and technical lead of an interactive department of up to 20 designers and Flash developers, mainly on HSBC across EMEA. Mentored the design and creative-development teams.
A run of agency roles building Flash sites, interactive TV, 3D and installations.
Interactive TV and online digital display campaigns for Land Rover and Microsoft.
Led the digital promo team, designing, building and managing brand-driven campaigns across online and interactive TV.
GPA: First
DOOH motion for the 40-foot (14:1) digital screen at London Waterloo, plus escalator panels on the Underground.
A life-size AR dog and content hub for the launch of a super-premium pet food.
UI and UX for the brand’s first full redesign since 2006. I created its Digital Consistency brand guidelines.
The brand-driven digital display launch campaign for Vodafone’s youth brand, built with SVG assets and SVG animation.
Sales, vouchers and win-back campaigns for eBay UK and Germany, built on eBay’s own ad platform.
Motion and static ads for TV, VOD, WeTransfer and rail and Underground screens.
Three AR games teaching 5–8 year olds to sell, save and spend.
A 60-second WebAR game tied to an instant-win promotion. I did the game design, the assets and the sound.
HTML5 digital display campaigns and site takeovers.
Key art, HTML5 digital display campaigns and a full site takeover for the Archaeology skill launch; Twitch Prime artwork.
BBC Creative Services / Red Bee Media
For an interactive online promotion produced for the BBC.
BBC Creative Services / Red Bee Media
For an online interactive promotion produced for the BBC.
Agentic design-to-code workflows, Claude Code, MCP (Model Context Protocol) servers linking Figma, Photoshop, Sketch and Adobe XD to AI agents
TouchDesigner
Drawing and illustration by hand